HEALTH

Medagate introduces restricted-spend platform that incentivizes wellness through Fred’s

BY Michael Johnsen

REDWOOD CITY, Ga. — Medagate on Thursday announced the first implementation of its 2.0 restricted-spend platform, which encourages eligible consumers to make healthy living choices by purchasing qualified items at the point of sale. Fred’s Super Dollar stores in North Carolina and Georgia will be the first stores to implement the new capabilities. 

With the Medagate 2.0 platform, Fred’s customers who are participating in select wellness programs (i.e., sponsored by an insurer, employer, benefit administrator, retailer or consumer product goods manufacturer) automatically, and in real-time, receive special discounts on pre-identified healthy food items and eligible over-the-counter medicines at the point of sale.

“We are excited to introduce our 2.0 restricted-spend platform, which allows retailers and benefit administrators to collaborate on wellness initiatives to help lower overall healthcare costs," stated Devin Wade, president Medagate. "Consumers receive immediate discounts at the register for a range of health and wellness products determined by their healthcare provider,” he said. “The future of healthcare consumerism involves the direct involvement by payers to support healthy choices.  Our platform creates an incentive-based platform that can be used to support those efforts.”

The program launches Dec. 1. The initial catalog of eligible products will range from OTC medicines to fresh vegetables, milk and dairy products. Customized catalogs can be organized directly by benefit providers or in partnership with manufacturers and retailers.

“This program is the type of targeted benefit and partnership that we are pleased to offer our customers and their benefit providers,” commented David Mueller, SVP sales and marketing, Fred’s Super Dollar. “We want to enable incentives for our customers that help keep them healthy and save them money.”

The Medagate 2.0 platform expands on Medagate’s award-winning OTCNetwork to accommodate a wider array of grocery, health and wellness products and more dynamic discount incentives. The new platform allows for reimbursement and discounting of products down to the stock-keeping unit level in real time at the point of sale. 

 

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CRN, National Osteoporosis Foundation to host webinar on calcium, vitamin D for pharmacists, clinicians

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Wednesday announced it is partnering with the National Osteoporosis Foundation in hosting a free webinar for pharmacists and nurse practitioners around updated recommendations and research of calcium and vitamin D. 

The webinar will be available to members of Pharmacist Society and Generation NP, two online social media communities created by Skipta, the premier closed-loop social networking platform for medical professionals. This webinar, the latest in an on-going series, is part of CRN’s initiative to help ensure that healthcare practitioners have access to science-based information on dietary supplements and the supplement industry. 

The webinar will be held Dec. 10, from 2-3 p.m., EST, and will be co-presented by Taylor Wallace, senior director, scientific and regulatory affairs, CRN, and Andrea Singer, associate professor, Medicine and Obstetrics & Gynecology at Georgetown University Medical Center and clinical director of the National Osteoporosis Foundation.  

The webinar will review updated recommendations for calcium and vitamin D intake and explore the role of calcium in bone health as well as other non-skeletal benefits.  Wallace and Singer will examine research on the two nutrients, including recent controversial research on safety. Following the presentation, participants will have the opportunity to ask questions via a live online Q&A chat.  

Pharmacist Society and Generation NP are closed-loop environments for members only, so the webinar will not be open to the public. For those who are unable to participate in the live event, it will be made available to download on-demand on both Pharmacist Society and Generation NP. 

This is the third webinar CRN has conducted through the Skipta family of online communities.

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National Products Association sponsors Girls on the Run – DC 5K

BY Michael Johnsen

WASHINGTON — The Natural Products Association on Wednesday announced its sponsorship of the Girls on the Run – DC 5K on Dec. 2 in Anacostia Park. Girls on the Run encourages girls in third through eighth grade to lead healthy lives using a fun, experience-based curriculum that integrates running.

“NPA is proud to partner with Girls on the Run, an organization that values positive and healthy choices,” stated John Shaw, NPA executive director and CEO. “NPA members base their lives and businesses on supporting health and wellness. Girls on the Run takes this philosophy to the streets.” 

The event kicks off with a pre-race festival at 12:30 p.m., followed by the race at 2 p.m. NPA members Sow Good, Coral and Burt’s Bees have donated products for 5,000 cinch backpacks, which will be distributed to runners. NPA staff also will participate in the race.

 

 

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