HEALTH

Meda expands OTC portfolio with MidNite sleep aid acquisition

BY Michael Johnsen

SOLNA, Sweden — Meda announced Friday that it has signed an agreement to acquire MidNite, an OTC sleep-aid product. MidNite is well established in the U.S. and holds a market leading position within a growing category. Transaction terms were not disclosed.

“This acquisition enhances our presence in the U.S. ahead of other future OTC launches," stated Anders Lönner, CEO of Meda. 

Annualized revenues for MidNite are approximately $15 million, the company reported. 

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HEALTH

Trigg Laboratories provides West Virginia restaurant owners an anniversary celebration

BY Michael Johnsen

VALENCIA, Calif. — Trigg Laboratories on Thursday announced they will help Sonny and Sharie Knight, owners of the Hillbilly Hot Dogs restaurant in West Virginia, celebrate 13 years of wedlock on Dec. 12. 

Featuring their brand Wet Personal Lubricants, Trigg Laboratories competed with many other candidates to host the 30th vow renewal for the couple. "Trigg Laboratories is so excited to host Sonny and Sharie as they renew their vow to love each other," stated Jennifer Martsolf, VP marketing at Trigg Laboratories. 

In addition to providing a specially appointed chapel for the ceremony, Trigg Laboratories will supply the couple with a full celebration at the company’s Valencia headquarters.

Sonny and Sharie Knight married and launched their restaurant, Hillbilly Hot Dogs, in 1999. The operation has two locations in West Virginia, was featured on Guy Fieri’s popular show "Diners, Drive-ins, and Dives" and is home to the infamous "Homewrecker," a 15-in. all-beef hot dog covered with sautéed peppers and onions, jalapenos, habanero sauce, nacho cheese, Sharie’s homemade chili sauce, mustard, coleslaw, lettuce, tomatoes and shredded cheese.

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HEALTH

GSK Consumer Healthcare hires Olympic gold medalist in cold sores campaign

BY Alaric DeArment

PARSIPPANY, N.J. — The consumer health division of GlaxoSmithKline has enlisted an Olympic gold medalist to educate the public about cold sores and promote its OTC cold sore treatment.

The company said Thursday that it had hired Misty May-Treanor, three-time gold medalist in beach volleyball, in a campaign to dispel myths about cold sores as the cold and flu season approaches. GlaxoSmithKline spokeswoman Pam Marquess noted that about 80 million Americans get cold sores, which are caused by a herpes virus related to the same ones that causes illnesses like chickenpox and mononucleosis.

"I’ve gotten cold sores for as long as I can remember, and they always seem to pop up at the worst possible time, and for me, that was right in the middle of the 2012 London Games," May-Treanor said. "I have been using Abreva for years, and I stick with it because it heals my cold sores fast."

According to a survey conducted for GlaxoSmithKline by Wakefield Research, 52% of respondents were unaware that cold sores go through multiple stages of development before beginning to heal, and half did not realize that if left untreated, they can take up to two weeks to heal.

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