Meda Consumer preps good-better-best iron proposition
ATLANTA — Meda Consumer Healthcare last week featured three revitalized Feosol SKUs, which are set to launch at retail in May, at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.
The lineup lends itself to a good-better-best merchandising strategy in what has been a commoditized category, and the marketing plan in place to support the launch will mean a significant uptick in promotion of iron supplementation.
The three SKUs include the Feosol Original, an entry-point iron supplement containing ferrous sulfate iron; Feosol Natural Release formulated with carbonyl iron for those with sensitive stomachs; and Feosol Complete, formerly Meda’s Bifera brand, which represents the best in iron supplementation with two forms of iron that helps minimize side effects associated with iron supplementation.
In addition to a traditional marketing campaign, Meda’s pharmaceutical arm also will be raising awareness among physicians around the availability of the three iron supplements.
Iovate showcases stimulant-free Pro Clinical Hydroxycut Herbal diet aid
ATLANTA — Iovate Health Sciences last week showcased a new Pro Clinical Hydroxycut Herbal for dieters looking for a stimulant-free herbal weight-loss formula here at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.
According to the company, the new herbal formula, which first reached store shelves in September, also is gluten free and contains no artificial colors, dyes or flavors.
Two Hydroxycut brands were the No. 2 and No. 9 best-selling diet aid tablets for the 52 weeks ended Oct. 30. Hydroxycut Advanced and last year’s new SKU Hydroxycut Max each generated $24 million (up 21.4%) and $8.1 million, respectively (across food, drug and mass, excluding Walmart, according to SymphonyIRI Group scan data).
Cold-Eeze fans identify charities in ‘Share Your Cause, Not Your Cold’ campaign
DOYLESTOWN, Pa. — ProPhase Labs on Thursday named the October, November and December winners of its "Share Your Cause Not Your Cold" campaign. ProPhase awarded $1,000 to three charities: LuLu’s Rescue, an all-volunteer, companion animal rescue group; Backpack Buddies, which provides weekend meals to students in need; and Hannah’s Home, a respite for single, young women who are pregnant.
"We are thrilled with the responses we received from Facebook voters, as well as with the caliber of charities that were selected as finalists and winners," stated Ted Karkus, chairman and CEO ProPhase Labs. "All three of our winners are extraordinary charities, and it is our pleasure to be able to award each of them with the $1,000 prize to support their important work."
All three charities received more than 1,000 votes to edge out competitors during each one-month round of the online contest. Every month, Cold-Eeze fans are encouraged to log on to Facebook.com/ColdEEZE to nominate their favorite charity to compete in the "Share Your Cause Not Your Cold" campaign. The nominations are narrowed down to just five, which are then voted on by Facebook fans for a chance to win the $1,000 prize. One winner is to be selected every month until the contest closes in February 2013, ProPhase stated.
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