Meats for the sweet?
Shoppers Drug Mart to expand test of fresh foods
BRAMPTON, Ontario — After a test run in Toronto, Shoppers Drug Mart is planning to expand its fresh foods pilot to Regina, making it the second market in Canada where its enhanced convenience food offering will be available, the Canadian pharmacy retailer told Drug Store News.
According to a company spokesperson, eight Shoppers Drug Mart stores in Regina are being renovated with an expected launch date in May.
Since October, six Shoppers Drug Mart stores in Toronto have been piloting an improved convenience food offering, including fresh produce, meats and prepared meals.
Surviving the Cough-Cold Season: A Category Promotion Review
During this webcast, ECRM lead business intelligence analyst Tanie Andraos discusses findings from ECRM Data's Ad Comparisons research covering the cough-cold category, highlighting trends in retailer and brand circular strategies and tactics.
To download the the PowerPoint presenation, click here.