A means to the ends
ENGLEWOOD CLIFFS, N.J. — Unilever is taking what it considers to be a breakthrough approach to hair care — by focusing on the scalp, rather than the ends — with its Clear Scalp and Hair Therapy line that hit North America in May. Already found in more than 40 markets around the world, Clear is Unilever’s fastest-growing hair brand, the company stated. Now formulated for the North American consumer, the Clear Scalp and Hair Therapy collection includes customized product ranges for women, men and African-American women.
ReportersNotebook — Beauty Care, 5/21/12
SUPPLIER NEWS — Lornamead has launched its new Finesse Color Lock styling products. Finesse Color Lock styling products contain a patented polymer system with water-resistant, film-forming properties. The polymer sets hair style and also helps seal in hair color pigments, allowing hair to retain up to 75% more color through repeated shampooing, the company stated. Finesse Color Lock products have a suggested retail price of $3.99. The line includes a Color Lock mousse and hair spray.
Tom’s of Maine has introduced a new line of men’s deodorants. Free from artificial preservatives, including parabens and synthetic fragrance, Tom’s of Maine’s new Clean Confidence and Mountain Spring deodorants are formulated to provide 24-hour odor protection. The deodorants have a suggested retail price of $4.99.
Dr. LeWinn by Kinerase, the first line of skin care products sold in the mass market that offers exclusive clinical strength kinetin in anti-aging formulas, is launching at retail in June its new Wrinkle Repair day and night cream. It has a suggested retail price of $25.
Desert Essence is expanding its Coconut Hair Care line with the launch of new styling products designed to help meet the styling needs of hair, from smoothing to defining curls and heat protection. All three products — a hair lotion, hair cream, and defrizzer and heat protection spray — are 100% vegan and free of silicones, wheat and gluten. The products are priced at $9.99.
Nail care polishes up; the eyes still have it
Tracking all of the latest trends within beauty can be about as simple as herding cats, but there undoubtedly are some niches within beauty that are making waves at food, drug and mass.
It is no secret that nail color is hot — red hot. Yet, nestled within the nail color segment is another rising star for the mass market. Enter at-home gel polish. Gel manicures are one of the more popular salon services in the professional market, and now beauty mavens can create the look at home — for a fraction of the price.
According to data provided by Pacific World, gel polish sales are expected to hit $27 million in 2012 in the mass market and, by 2016, are projected to exceed $300 million.
Looking to leverage the popularity of salon gel manicures, Pacific World and several other manufacturers have launched at-home solutions for the mass market. Pacific World recently launched, under the Nailene brand, its new SensatioNail Invincible Gel Polish, which works with an LED light. It is a collection of at-home gel polish products that provide users with up to two weeks of damage-proof wear.
“The introduction is definitely surpassing our expectations out of the gate, so we will be expanding distribution throughout the world,” said Mike Matulis, SVP sales and category management at Pacific World.
Red Carpet Manicure recently launched its at-home LED gel polish manicure and pedicure system. In addition, CCA Industries has its Nutra Nail Gel Perfect UV-free gel color.
Another innovative product making major waves in nail color is Sally Hansen’s Salon Effects from Coty Inc. The brand recently teamed up with pop star Avril Lavigne to launch a limited-edition collection of edgy Salon Effects real nail polish strips designs.
However, the eyes still have it, especially when it comes to lush lashes. Thanks in large part to celebrities, who have popularized false eyelashes and lash extensions, faux lashes are no longer a faux pas.
“The retailers are realizing that over in the [United Kingdom] and other global markets; those retailers have lash bars and have education. They go from your traditional standard lashes to the glitz and flair,” Matulis said.
According to data provided by Pacific World, sales of false lashes and adhesives are up 26.5% to $68.8 million for the past 52 weeks at food, drug and mass (including Walmart panel data and the dollar store channel). Pacific World, which currently markets Revlon-branded false lashes, is looking to bring its Eyelene lash brand to the U.S. market in 2013. Eyelene currently is sold in the United Kingdom and Canada.
Meanwhile, the U.K. brand Eylure recently teamed up with popstar Katy Perry to launch in the United States a line of false lashes, available at Ulta.
On a separate note, Bio-Oil, a cult skin care product hailing from South Africa, is driving incremental sales at retail by being merchandised within various departments in the store — skin care, first aid, and hand and body — and by offering various product sizes, including a new 6.7-oz. bottle. Year-to-date, Bio-Oil point-of-sale is up 19% compared with 2011, and is registering sales of $4.5 million.