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McNeil Consumer Healthcare addresses acetaminophen concerns on Tylenol.com

BY DSN STAFF

NEW YORK Sales of liquid Tylenol formulations, both adult and children, totaled $104.5 million across food, drug and mass (minus Walmart) for the 52 weeks ended May 17, according to Information Resources Inc. Internal analgesics tablet sales of Tylenol SKUs (across the top 20 brands) generated another $480.9 million. That’s more than $500 million in annual revenue, not including Walmart, potentially impacted by a future Food and Drug Administration decision. That’s not even representative of all acetaminophen sales.

 

So it’s a pretty significant market that’s at stake here. Whatever recommendations the Food and Drug Administration decides to implement around acetaminophen, it will be less damaging to the sale of acetaminophen at the end of the day than consumer perception, or misperception as the case may be, around the safety of the category.

 

In a nutshell, McNeil is communicating to the consumer that the safety of their banner brand is not in question when the medicine is used as directed. Administer more than the recommended dose, and that’s when you run the risk of liver-related adverse events. Otherwise, use of acetaminophen is safe.

And that’s an important message to be communicating. Because no matter what the FDA decides, an agency ruling will impact all acetaminophen suppliers and retailers, and that impact will be cycled through within one year. But if the consumer walks away from news reports covering the acetaminophen story thinking that acetaminophen is no longer safe, that will have a negative impact that will last much longer than just one year.

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Walgreens elevates Miquelon, Spina, caps overhaul of merchandising unit

BY Jim Frederick

DEERFIELD, Ill. Walgreens said late Friday it has promoted several key executives in finance, corporate strategy and other areas, and completed the overhaul of its merchandising management team by hiring Wal-Mart veteran Steve Broughton to oversee the consumables category.

The promotions involve Wade Miquelon, elevated to EVP and CFO; and John Spina, named corporate VP of retail integration and new format development. Both promotions were effective July 1.

Miquelon, 44, is a relative newcomer to the 6,902-store drug chain and health services giant. He joined Walgreens as senior VP and CFO in June 2008, and will continue to oversee accounting, tax and treasury functions, including investor relations.

“In the short time he’s been with Walgreens, Wade has delivered tremendous value while bringing effective change that’s showing results,” said Walgreens president and CEO Greg Wasson. “We’re pleased to recognize his work and the value he brings to the leadership team.”

Prior to Walgreens, Miquelon was EVP and CFO for Springdale, Ark.-based Tyson Foods. He also spent 16 years with Proctor & Gamble, the world’s largest consumer goods product company.

Spina, 50, is a 30-year Walgreens veteran who spent 28 years in store operations and last served as VP and treasurer. In his new role, he is charged with “bringing a more focused approach to how Walgreens integrates new businesses,” the company noted Friday. In line with the company’s “Customer-Centric Retailing” initiative, Spina also will work to develop new store formats and increase performance from existing store formats through more flexible layouts.

“Throughout his lengthy Walgreens career, John has demonstrated the ability to uncover opportunities and lead teams through complex projects,” Wasson said. “There’s no one better to take on this new challenge as we seek more innovative ways to leverage the best store network in America.”

Separately, the company revealed it has completed filling out its team of general merchandise managers and divisional VPs with the addition of Broughton, a 23-year Wal-Mart veteran who last served the discount store giant as VP and divisional merchandise manager for food and consumables. Broughton will join the company July 13 as GMM and divisional VP for consumables.

In other moves, Walgreens elevated Bruce Schmiedl from director of facilities planning, design and engineering to divisional VP overseeing the same activities. Also promoted is Bob Roscoe, from director of asset development to divisional VP in charge of property acquisition and development, and specialty real estate.

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Supervalu’s Noddle to receive award from Network of Executive Women

BY Michael Johnsen

CHICAGO Jeff Noddle, executive chairman of Supervalu, was named the Network of Executive Women’s Outstanding Champion for 2009 on Thursday.

Noddle will receive the award Aug. 31 during a consumer products industry luncheon at the GMA Executive Conference in Colorado Springs, Colo.

“Supervalu is the epitome of what NEW looks for in a partner and champion,” stated Alison Kenney Paul, NEW president and a principal with Deloitte Consulting. “Jeff and the Supervalu team have been steady supporters of the Network’s mission, and I am so happy to be able to add them to our impressive list of champions.”

The Outstanding Champion award, sponsored by Deloitte, is presented each year to a senior-level consumer products industry leader “who has consistently championed the mission of NEW, created diverse, high-performance work teams, demonstrated the business imperative of diversity and inclusion, and challenged the industry to remain an employer of choice.”

“Supervalu executives serve on both our regional and national committees, where they have freely shared their diversity best practices that make them a leader in our industry,” stated Joan Toth, NEW’s executive director. “This is the second time a Supervalu executive has been named a NEW Outstanding Champion, proving again their dedication to our organization.”

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