PHARMACY

McKesson showcases many new offerings at NCPA annual event

BY Michael Johnsen

ORLANDO, Fla. — McKesson Corp. showcased several new solutions at the 115th Annual Convention and Trade Exposition of the National Community Pharmacists Association held here, the wholesaler announced Monday. 

“The NCPA is dedicated to the continuing growth and prosperity of independent community pharmacy, which, in today’s dynamic healthcare landscape, means taking advantage of the tremendous opportunity for community pharmacies to grow their practices and expand their roles as healthcare providers,” stated Mark Walchirk, president, McKesson U.S. Pharmaceutical. 

“Health Mart is constantly looking for opportunities to help our pharmacies deepen the local relationships they have in their communities,” added Steve Courtman, president Health Mart. “New offerings such as a mobile app, adherence support programs and fresh marketing materials provide the pharmacies with new tools to grow these relationships and build trust, which is critical to improving a patient’s health, ensuring loyalty and building the pharmacy business.”

McKesson highlighted the following offerings at NCPA:

  • New mobile app for Your Pharmacy Online. Health Mart showcased its newly launched mobile application, the latest component of the Your Pharmacy Online consumer-facing pharmacy website. The mobile app gives patients more on-the-go prescription-management options, including placing refill requests, receiving reminders or learning about in-store promotions. The new communication tool can help improve patient medication adherence and drive positive health outcomes, while increasing prescription volume;
  • Local Marketing Support. Health Mart featured its Local Marketing Support program, designed to help owners market their store to the local community. Anticipated to be available in November, the program will help franchise owners attract new patients and retain current customers;
  • New tools to maximize the adherence opportunity. Health Mart provided attendees with information on new adherence opportunities available to retail pharmacies, such as medication therapy management and behavioral coaching. Attendees learned about the importance of measurable clinical results, Star Ratings and how to best position their pharmacy to participate in preferred, performance-based programs;
  • New store design. With the guidance of experienced retail experts, Health Mart has updated its store design and décor to help create a shopper-friendly atmosphere with easier access to the pharmacist. The new store design is scalable, affordable and adaptable to almost any store footprint;
  • Supporting pharmacy ownership. McKesson Ownership Advisors were on-hand providing information to existing or prospective pharmacy owners on programs that can help them establish a new business or grow their current business through expansion into multiple pharmacies. McKesson’s RxOwnership program is dedicated to providing independent pharmacy owners, prospective owners and pharmacy students with tools to help them map out their future. “Since the RxOwnership program’s inception in 2008, we have been involved in more than 700 pharmacy buy, sell or transfer deals and supported 1,300 startups,” commented Bob Graul, national VP RxOwnership. “Whatever your ownership goals are — own your first store, purchase additional stores or even sell your current store — RxOwnership can help.”;
  • Supporting expansion into long-term care. McKesson understands the alternate site pharmacy business and offers support to pharmacies looking to expand into or grow their long-term care, infusion and specialty pharmacy services. McKesson Alternate Site Pharmacy provides a wide range of products and solutions, such as customized packaging, inventory management, Six Sigma workflow analysis, 340B support and software and tools for revenue growth; and
  • Physician Outreach Program. Available to alternate site pharmacies to help identify new referral stream opportunities, build relationships with healthcare professionals in their community and increase efficiency. McKesson’s Physician Outreach Program for alternate site pharmacies is an easy-to-use online search tool that provides physician-specific data on more than 1 million prescribers and helps identify skilled nursing facilities, home healthcare agencies and 340B hospitals in a specific area. Users can also find best practices and templates to build and execute marketing plans for success.

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Texas community pharmacist named 2013 NCPA Willard B. Simmons Independent Pharmacist of the Year

BY Michael Johnsen

ORLANDO, Fla. — Ed Horton, owner of Tanglewood Pharmacy and Medical Supplies in Stephenville, Texas, has been named the 2013 NCPA Willard B. Simmons Independent Pharmacist of the Year, an award sponsored by Upsher-Smith Laboratories. Horton received his award on Sunday during the First General Session of the 115th Annual NCPA Convention and Trade Exposition held here.   

“In addition to running a highly successful and award-winning pharmacy, Ed has consistently demonstrated strong leadership on behalf of local, state and national associations as a founding member of the Alliance of Independent Pharmacists of Texas and in his assistance to pharmacy students," stated NCPA president Donnie Calhoun.    

The Independent Pharmacist of the Year award recognizes an independent pharmacist for exemplary leadership and commitment to independent pharmacy and to their community. The award is named in honor of someone who exemplified these qualities: Willard B. Simmons, a former executive secretary of NCPA — then the National Association of Retail Druggists — and long-time NCPA Foundation trustee.  

Horton received his Bachelor of Science in Pharmacy from the University of Houston in 1974. Horton became owner of the Kemp Family Pharmacy the next year. In 1985, he sold the pharmacy to move back to West Texas where he was raised. In 1986, he opened Tanglewood Pharmacy and Medical Supplies, which today includes walk-in patients, institutional care, drug rehabilitation facilities, facilities for the mentally handicapped, hospice care, home infusion, compounding and hormone replacement therapy. 

Horton gained a reputation as a pioneer in the industry for the extremely effective way in which he interacted with patients about the importance of their medications and how to utilize them properly. His pharmacy has been voted the best pharmacy in Erath County every year since 1997 by readers of the Stephenville Empire Tribune, and he was also voted the best pharmacist in 2002. 

In addition to his pharmacy practice and membership, among other things, Horton is a member of NCPA, the Texas Pharmacy Association (where he served as their director from 2002 to 2005 and president for 2007 to 2008), the American Pharmacists Association and the Alliance of Independent Pharmacists of Texas (where he currently sits on the board).

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Diplomat Specialty Pharmacy rebrands, shortens name

BY Alaric DeArment

FLINT, Mich. — Diplomat Specialty Pharmacy is now Diplomat, the company said Monday in announcing a change to its name and branding strategy.

Calling it a "new and more human brand," the company said it had grown to include more than pharmacists, nurses and care coordinators and now includes software developers, researchers and business strategists.

"In our desire to fully serve our patients and our industry, we have become more," Diplomat CEO Phil Hagerman said. "We’re more than a specialty pharmacy."

The new branding strategy for the company, which bills itself as the country’s largest independent specialty pharmacy, includes a new mission statement, philosophy, design and logo.

"Our expertise goes beyond traditional models," Diplomat VP information technology and marketing Jenny Cretu said. "That’s what our new brand is all about — a passion for great patient care, the possibilities it poses and the impact it has on all our lives."

 

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