HEALTH

McKeon Products names new national sales manager

BY Allison Cerra

WARREN, Mich. — The parent company of Mack’s earplugs has tapped Jake Herman as its newest national sales manager.

McKeon Products said Herman will be responsible for U.S. retail sales to food, drug and mass merchant customers.

“We are most pleased that Herman has joined the company, and are confident that he is going to be a significant contributor to our continued success," said McKeon Products president Dan Asma. "His professional experience and commitment to excellence will help us continue to provide high-quality products, service and innovation to our customers.”

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Sequel Naturals ‘optimizes’ retail distribution of products

BY Michael Johnsen

NORTH BERGEN, N.J. — Vitamin Shoppe on Monday announced that Sequel Naturals’ Vega Whole Food Health Optimizer and Sport Performance Optimizer products now are available at all retail locations and at VitaminShoppe.com.

Vega Whole Food Health Optimizer is a powder supplement  exclusively made from plant-based whole foods, while Sport Performance Optimizer provides an array of performance-enhancing ingredients to help boost energy and recovery for endurance.

Neither product contains any animal products, dairy, gluten, soy, sugar, wheat, yeast, artificial sweeteners, genetically modified organisms or pesticides, the companies noted.

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Losing weight is ‘Better2gether’

BY Michael Johnsen

NEW YORK — Two American Media publications, Shape and Men’s Fitness, have partnered with Sensa and its Sensa weight-loss system on an interactive weight-loss plan called Better2gether.

The free customized program features special couples workouts created by the fitness editors at Shape and Men’s Fitness, as well as proven weight-loss tips, nutritional and lifestyle advice, and interactive workouts based on body weight.

"We are very excited to have the Sensa weight-loss system sponsor this program,” stated Shape publisher Brian Gruseke. “We believe that Better2gether will offer Shape and Men’s Fitness audiences a fresh and exhilarating way to work out that will keep them motivated.”

Using the Sensa-sponsored microsites, Shape.com/Better2gether or MensFitness.com/Better2gether, couples can sign up for access to 12 weekly training guides that include sample workouts with easy-to-follow explanations of each move, along with still photos and a video demonstration. Throughout the course of the program, participants will receive weekly e-newsletters sponsored by the Sensa weight-loss system that are tailored to motivate couples to get fit, stay fit and ultimately live a fit and active lifestyle. These newsletters will include branded offers from Sensa.

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