BEAUTY CARE

Maybelline signs German supermodel as spokesperson

BY Antoinette Alexander

NEW YORK Maybelline New York has named German supermodel Julia Stegner as its newest spokesperson.

She joins Maybelline New York’s roster of celebrities including Christy Turlington, Erin Wasson, Adriana Lima and Zhang Ziyi.

“We are thrilled to have Julia Stegner join our Maybelline New York family of spokespeople,” stated Cheryl Vitali, senior vice president of marketing for Maybelline New York Garnier. “Julia embodies the spirited, confident energy that is Maybelline New York. We’re looking forward to working with her on many campaigns for the brand.”

Stegner will make her television and print debut for Maybelline New York in February 2008.

She was discovered in 1999 by a modeling agency in Munich while she was still in high school. During a trip to Paris with her mother after graduation, Stegner met with major fashion houses who convinced her to pursue a full time modeling career. After opening the Autumn/Winter Yves Saint Laurent show in Paris in 2003, she went on to shoot their campaign. Soon after, she shot the cover of Italian Vogue.

Stegner was then gracing one the covers of countless magazines including Italian Vogue, French Vogue, Japanese Vogue, German Elle and I-D Magazine.

In May 2006, she traveled to Sierra Leone as a good-will ambassador for Unicef. Her trip was documented by German Vogue in order to help raise awareness for the cause. She is still involved with Unicef and plans to deepen her involvement to raise money for children in need.

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What’s Hot: Cleaning up the natural way

BY DSN STAFF

Newcomer Pure & Natural is rolling out in February a cleansing bar and the packaging takes eco-conscious living to a new level in the mass market.

The bar is 98 percent natural, hypoallergenic, paraben-free and enriched with pure glycerin. The unique packaging, comprised of 100 percent post-consumer paper, is embedded with baby’s breath seeds that can be planted.

The cleansing bar is one of three products in the brand’s collection, which also includes a body wash and liquid hand soap that have 100 percent recyclable packaging.

According to the Natural and Organic Personal Care Products in the U.S. report from market research publisher Packaged Facts, the segment is expected to reach sales of nearly $10.2 billion by 2012.

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Consumers want to look good without spending

BY DSN STAFF

SCHAUMBURG, Ill. —Most Americans believe that the pressure to look good is escalating, but that doesn’t necessarily mean they are spending more dollars in the beauty aisle, according to the findings of a recent study.

Based on the findings of The Nielsen Co.’s global beauty survey, two-thirds of U.S. consumers agree that the pressure to look good is much greater now than ever before. However, only 23 percent of U.S. respondents said they spend more on beauty products and treatments.

The online survey polled nearly 26,500 consumers in 46 markets from Europe, Asia Pacific, the Americas and the Middle East.

“While culture differences abound, the pressure to look good is felt worldwide,” stated Shuchi Sethi, vice president of consumer products for Nielsen Customized Research. “That doesn’t necessarily mean that consumers are compelled to spend more on beauty products and treatments. It seems the older you get, the less you spend, as teens and consumers in their 20s spend more in this category.”

The research also found that when U.S. consumers do shop for beauty, most spend their money on hair care (81 percent), skin care (61 percent) and facial treatments (47 percent). In addition, 80 percent of U.S. respondents said they “very much” or “somewhat” agree that mass market health and beauty products are just as good as premium or expensive alternatives for hair care, skin care and cosmetics.

“While price and brand continue to be a major purchase decision factor, prior experience is also a key driver,” Sethi said. “Whether it’s a free product sample or the recommendation from a friend, prior experience plays a critical role in the health and beauty product category. More and more companies are realizing this, with sample giveaways and a greater focus on word of mouth marketing efforts.”

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