Maybelline rolls out new products for 2008
NEW YORK Maybelline New York is gearing up for 2008 with a string of new products for eyes, lips and brows available in January.
To help make eyes pop, the beauty company has introduced the new Define-A-Lash Volume Mascara for thick, clump-free lashes. The product features a patented shaped-to-the-lash brush that hugs each lash to separate at the root and better capture and plump lashes. The mascara has a suggested retail price of $7.95.
The company also has developed a waterproof formula for its Define-A-Lash Lengthening Mascara. The suggested retail price is $7.95.
To make it easy to evenly define and shape brows, Maybelline New York has introduced its new Define-A-Brow Eyebrow Pencil ($6.95) and Define-A-Brow Gel ($5.99). The pencil features a micro-precise pencil for natural-looking, smear-free results and a comb. To set brows into place, there’s the Define-A-Gel, which is a clear, lightweight formula.
To plump lips, Maybelline New York has developed its new Volume XL Seduction, which promises to deliver up to 30 percent plumper lips. The glossy lip color is available in 10 shades including Plum Plump, Sensuous Ruby and Full Bodied Wine. The suggested retail price is $8.99.
Unilever announces reorganization of its U.S. business
ENGLEWOOD CLIFFS, N.J. Unilever U.S. announced on Tuesday that it has reconfigured its business teams and created a new Consumer and Customer Solutions organization, resulting in a string of executive moves.
Kevin George, vice president and general manager of the company’s Chicago-based Deodorant business, will become vice president and general manager of the combined Antiperspirant, Deodorant and Hair Care business. The combined portfolio includes such brands as Axe, Degree, Suave, Dove and Sunsilk.
Lisa Klauser, vice president of brand building and marketing excellence, has been named vice president of the newly formed Consumer and Customer Solutions organization. In her new role, Klauser will lead integrated and multicultural marketing, visual branding, brand public relations, category management, shopper marketing and consumer market insight.
In addition, Amanda Sourry, current vice president and general manager of Meal Solutions and New Vitality, will become senior vice president and general manager of the newly formed U.S. Foods Business Team.
The company stated that it is creating a single U.S. Foods Business Team, which brings together Unilever’s Meal Solutions, New Vitality Portfolio and its Spreads, Dressings and Beverages groups. The team will manage all of Unilever’s Foods businesses in the United States, excluding the U.S. Ice Cream business. The new organization will be responsible for such brands as Lipton, Bertolli, Hellmann’s, Knorr, Skippy, Country Crock, I Can’t Believe It’s Not Butter!, Promise, Ragu, Wish-Bone and Slim-Fast.
Vaseline asks consumers to identify mystery celeb
GREENWICH, Conn. Unilever’s Vaseline is inviting consumers to guess the identity of its “mystery” celebrity for a chance to win an all-expense paid trip to the Vaseline Reveal Party in February.
The effort is part of the Vaseline “Skin is Amazing” campaign that kicked off in late 2007. The campaign, which has featured skin photos of such celebrities as Minnie Driver, Hilary Duff and Dave Navarro, explores the personal relationship between the celebrity and his or her skin.
The campaign has now taken a new twist with a “mystery” celebrity. Consumers can submit their guess by visiting www.vaseline.com/skin or texting the word “SKIN” followed by the celebrity’s name to short-code 82222*. The deadline is Jan. 31, 2008.
Those who participate will be entered to win an all-expense paid trip for two to the Vaseline Reveal Party on Feb. 12 and “rub elbows” with the stars featured in the campaign.