Maybelline NY expands Dream franchise with three new products
NEW YORK — Maybelline New York is expanding its successful Dream portfolio with the January launch of the new Dream Nude Airfoam foundation, Dream Lumi Touch highlighting concealer and Dream Bouncy blush.
With the new Dream Nude Airfoam, Maybelline New York has taken the weightless wonder of foam to create a lightweight foundation that promises to deliver a nude-perfect finish. It features exclusive, ultra-fine aerated pigments to cover and perfect without feeling heavy and weighing skin down. It has SPF 16 to protect against sun damage and is available in 12 shades. It is priced at $10.99 each.
The new Dream Lumi Touch highlighting concealer is the brand’s first product to combine the camouflaging benefits of a concealer with the luminosity of a brightener. The gel-based formula diffuses light to illuminate shadows as it covers imperfections. It is available in six shades and has a suggested retail price of $7.99 each.
The new Dreamy Bouncy blush, which is an ideal complement to Dream Nude Airfoam foundation, feels light like a powder blush, yet melts into the skin like a cream blush. The result is an always-fresh flush. It is oil-free and comes in 10 shades. It has a suggested retail price of $7.99 each.
NYC New York Color’s spring 2012 collection includes new lip products
NEW YORK — NYC New York Color, a Coty beauty brand, is rolling out several new lip products for spring 2012, including its new City Duet 2-in-1 Split lipstick, which features two shades in a single bullet.
The lipstick offers two lip colors in one so beauty mavens can choose a single shade or blend both complementary hues for a radiant effect. The new Split lipstick, which is priced at $2.99 each, comes in such shades as The Vintage Pinks, The Madison Bronzes and The Empire Lilacs.
The beauty company also has developed the new City Proof 8HR lip gloss, which promises to deliver long-lasting color, care and shine in one step. It is formulated with kokum butter, jojoba oil, grapefruit and vitamins A and E. It is priced at $3.49 each and comes in such shades as Everlasting Blossom, Coffee Break and Cherry Ever After.
To give lips high shine there’s the new Kiss Gloss. It is formulated with moisturizing ingredients for a comfortable long-wear and combines flavor with shine that is designed to last for up to five hours. The new Kiss Gloss is priced at $2.99 each and comes in such shades as Sugar Hill Shimmer, City Sorbet and Tribeca Tangerine.
Gaining some beauty prestige
Beauty market research company the NPD Group recently reported that total prestige makeup dollar sales in U.S. department stores were on the rise during the first 10 months of 2011, and gift sets proved to be no exception.
Between January and October, total prestige makeup dollar sales in U.S. department stores were $2.8 million, an increase of 8% in dollars compared with the same time last year. All prestige segments saw dollar growth.
Separately, in data sent to Drug Store News, NPD also reported a rise in gift sets for skin care, fragrance and makeup between January and September.
Total prestige skin care gift sets totaled $189.6 million, up 25% in dollar sales from the same period of 2010.
Total prestige fragrance gift sets totaled $372 million, up 2% in dollar sales compared with the year-ago period.
Total prestige makeup gift sets were $78.7 million, up 10% in dollar sales compared with the year-ago period.
The article above is part of the DSN Category Review Series. For the complete Gift Sets Sell-Through Report, including extensive charts, data and more analysis, click here.