BEAUTY CARE

Maybelline NY develops its first gel-mousse mascara

BY Antoinette Alexander

NEW YORK — Maybelline New York is launching in June its new Mega Plush by Volum’ Express mascara, which marks the brand’s first gel-mousse mascara.

“Mega Plush gives women the lush lashes they crave. The look is fullness to the max, yet the technology behind the formula keeps lashes soft and supple so they won’t feel stiff or brittle,” stated Ali Goldstein, VP marketing for Maybelline New York-Garnier. “This is a breakthrough in the volume category.”

The new gel-mousse formula contains 40% less hard waxes. Volume is further amplified through its Flexor Brush technology. The oversized brush works two ways: The big bristles envelop each lash, while the flexible head shock-absorbs for less pulling and more lifting.

The new Mega Plush mascara, which comes in five shades, will be available beginning in June at a suggested retail price of $7.77.

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Leading Edge Innovations unveils new website

BY Antoinette Alexander

BRANCHBURG, N.J. — Leading Edge Innovations, a personal care products formulating company, has announced the launch of its new website.

“We are excited to have our new website up and functioning. The site is an excellent way to learn more about LEI’s capability to develop unique and interesting formulas for use in the cosmetic and personal care categories,” stated James Wilmott, LEI principal and chief scientific officer.

In addition to sharing LEI’s point of view and key business partnerships, the site showcases its proprietary MicroSperse technology.

MicroSperse is an alternative to conventional surfactant-based methods of making oil-in-water emulsions. The physical interactions of the MicroSperse high-pressure, high-shear process replace chemical emulsifiers that often result in irritation, dryness and premature aging. The particle size reduction is dramatic when compared with those produced by conventional emulsification techniques — making it ideal for cosmetics, personal care and OTC topical drug product platforms, the company stated.

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Ulta Beauty issues preliminary Q1 results

BY Antoinette Alexander

BOLINGBROOK, Ill. — Beauty retailer Ulta Beauty announced on Monday preliminary first-quarter fiscal 2012 results, which included an expected same-store sales increase of 10.1%.

Ulta Beauty expects to report that total net sales for the quarter were $474 million, compared with its previous guidance of $452 million to $460 million. The expected results are a 22.8% increase from total net sales of $386 million for first quarter fiscal 2011.

Comparable-store sales for first quarter fiscal 2012 are now expected to increase 10.1%, exceeding the company’s previous guidance for comparable-store sales to increase in a range of 6% to 8%. Following first quarter fiscal 2011 comparable-store sales increase of 11.1%, the expected result for first quarter fiscal 2012 represents a two year comparable-store sales increase of 21.2%, the company stated.

Income per diluted share for first quarter fiscal 2012 is now expected to be in the range of 52 cents to 53 cents, reflecting an increase of approximately 42% compared with income per diluted share of 37 cents for first quarter fiscal 2011. As planned, the expected income per diluted share for first quarter fiscal 2012 includes incremental pre-opening expense from the company’s accelerated new store program, which will have a negative impact of 1 cents on income per diluted share compared with first quarter fiscal 2011. The company’s previous guidance for income per diluted share was 46 cents to 48 cents. The company opened 18 new stores in first quarter fiscal 2012 compared with five in first quarter fiscal 2011.

The company’s results of operations for first quarter fiscal 2012 have not been finalized; the preliminary, unaudited information reflects the company’s expectations with respect to results of operations for the first quarter based on currently available information.

The retailer expects to announce its first quarter fiscal 2012 results after market close on June 5.

 

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