Maybelline NY to be official makeup partner of MADE Fashion Week in September
NEW YORK — Beauty brand Maybelline New York has teamed up with downtown creative hub, MADE, to act as the official makeup partner of MADE Fashion Week to be held Sept. 4 to 10 at Milk Studios.
Maybelline New York will provide creative direction, backstage artistry and its range of products for more than 10 MADE designers, including Public School, Cushnie Et Ochs, Ostwald Helgason, Olivier Saillard, Kitsune, Jonathan Simkhai, Maria Ke Fisherman, Peter Som, Chris Gelinas, Zana Bayne and Baja East.
The partners will also introduce the MADE for Maybelline Film Project, a video incubator that will enhance the platform of MADE Fashion Week's support of emerging creative talent. The incubator enlists the vision of eight filmmakers who will use mixed-media techniques to create a 30-second video inspired by the Maybelline New York-driven makeup trends found at MADE Fashion Week.
In addition, Maybelline New York will host a media lounge in the Penthouse at Milk Studios. The Maybelline New York media lounge will be open to editors, bloggers and influencers for three days and culminate in the exclusive MADE for Maybelline Film Project special event, which will be held on Sept. 10 to close out the week.
"Maybelline's involvement in fashion and commitment to creativity grow stronger with each season," stated David Greenberg, president of Maybelline New York-Garnier-essie. "As the fashion landscape continues to evolve, we need to ebb and flow with it, finding new and interesting ways to support our trend platform and the artistic communities that contribute to it. Partnering with MADE Fashion Week allows us to tap into a new generation of talent through meaningful backstage collaborations and thought-provoking content projects. These efforts showcase the Maybelline New York brand in an exciting new light."
Dollar General releases statement on Family Dollar rebuff
GOODLETTSVILLE, Tenn. — Dollar General released a statement regarding its proposed acquisition of Family Dollar, following the news of Family Dollar's rejection of the proposal.
“We are disappointed that the Family Dollar Board of Directors has concluded that our proposal is not reasonably expected to lead to a superior proposal without informing itself of all relevant information,” said Rick Dreiling, Dollar General’s chairman and CEO. “We have done extensive antitrust analysis using experienced advisers, the results of which confirm that the transaction as proposed is capable of being completed. We remain willing to share this analysis with Family Dollar and its counsel and are confident that we will be able to quickly and efficiently resolve any potential antitrust issues.”
Dreiling went on to say that Dollar General is reviewing its options: "Our existing all-cash proposal coupled with manageable antitrust issues continues to make our proposal superior to the current transaction agreement with Dollar Tree.”
Goldman, Sachs & Co. is serving as financial adviser to Dollar General; Simpson Thacher & Bartlett LLP is acting as its legal counsel.
AllazoHealth releases two-part MCO survey
NEW YORK — AllazoHealth earlier this week released a two-part survey outlining current trends in managed care organization medication adherence intervention programs. The first part of the survey describes MCO patient and intervention-targeting techniques; the second part outlines MCO intervention techniques.
Medication aherence is an important issue: Patients who don't adhere to their medications accrue higher medical costs and experience a lower quality of life. MCOs have implemented adherence programs to help combat the issue.
The survey was conducted in spring 2014 and involved 30 MCOs, each of whom completed questionnaire with multiple choice and open-ended questions. MCOs were asked questions regarding existing medication adherence programs; current interventions; efficacy of existing interventions; and selection processes for patient interventions, AllazoHealth stated.
"We are very excited to release this survey research and educate readers on the current landscape of MCO medication adherence intervention programs," AllazoHealth CEO and co-author Clifford Jones said. "We believe these results will encourage MCOs to improve their current programs and identify the need for more enhanced predictive analytics platforms."
An infographic reflecting results of the survey is posted below. The entire survey can be accessed here.