BEAUTY CARE

Maybelline New York, partners give smooches to servicemen

BY Antoinette Alexander

NEW YORK Maybelline New York is partnering with the United Service Organizations and Cosmopolitan magazine to collect and deliver “Kisses for the Troops” on Veterans Day throughout various spots in New York City.

The Cosmo Kisses for Troops van will roam the city with a military escort and uniformed personnel. Consumers are able to kiss a postcard that will ultimately be delivered to servicemen overseas. Maybelline and Cosmopolitan will donate $1 for each kiss collected to the USO. In addition, all kisses collected between 7 a.m. and 7 p.m. on Wednesday will be counted toward setting a new Guinness World Record for the most lip prints collected in 12 hours.

Maybelline New York is providing various shades of its Color Sensational lipstick in the Cosmo Kisses fro the Troops Van to create the lip prints.

For anyone outside of New York who wishes to donate a kiss for the troops can do so by visiting www.cosmopolitan.com/cosmo-kisses and follow the instructions for creating and sending in a kissed postcard.

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Tennis pro Serena Williams launches Active Lifestyle Skincare Destinations with CVS/pharmacy

BY Antoinette Alexander

NEW YORK CVS/pharmacy is introducing — through a partnership with Mission Skincare, which was co-founded by tennis star Serena Williams — the new Active Lifestyle Skincare Destinations in its beauty departments nationwide.

The Active Lifestyle Skincare Destinations will be stocked with lip, face, body and sun care products for those consumers who live active and healthy lifestyles.

“Our customers are smart, savvy and constantly on the go. Whether they’re out for a run, chasing their kids around the house or cheering from the sidelines, they’re in motion,” stated Mike Bloom, SVP merchandising for CVS/pharmacy. “And with healthy living comes the need for skin care that meets your active needs. That’s where Mission Skincare steps in with products developed and tested by the world’s greatest athletes for use by everyday people on the go.”

To celebrate the partnership, Mission is launching six new products: revitalizing lip therapy gel in peppermint, mega balm antioxidant lip refreshers in blueberry-pomegranate and acai-lemonade, replenishing hand and body moisturizer, and rejuvenating face moisturizer. The skin care and lip care products will be available exclusively in the Active Lifestyle Skincare Destinations at CVS/pharmacy in November.

Mission Skincare was founded in 2008 by a group of top athletes, including Williams and professional soccer player Mia Hamm.

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Neutrogena goes online for holiday shopping

BY Allison Cerra

LOS ANGELES Neutrogena has launched a Web site just in time for the holidays.

Neutrogena Holiday, an online destination where consumers can shop this season’s best beauty buys for family and friends, offers a range of the brand’s best-selling and favorite cleansing, acne, anti-aging and body care products.

Neutrogena encourages giving the gift of beauty with seasonal offers, including free shipping on orders over $25, 25% off a purchase of three or more products and free samples with every purchase.

To shop Neutrogena favorites any time of day, visit the site: http://holiday.neutrogena.com.

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