BEAUTY CARE

Maybelline New York launches fashion, makeup blog

BY Antoinette Alexander

NEW YORK — Maybelline New York has introduced the brand’s first monthly fashion and makeup blog, dubbed City.

Beginning in March, City will bring monthly issues to readers throughout the year. The theme for March is “March to Your Own Beat,” and it provides tips and features on creating beauty and fashion looks. In addition, viewers can peek behind-the-scenes at the Mercedes Benz Fashion Week New York and learn about top trends from the season. Visitors also will have access to instructional beauty videos from this season of NBC’s “Fashion Star.”

The core City team members include Maybelline New York spokesmodel, designer and stylist Erin Wasson. makeup artist Gabriel Almodovar and NBC “Fashion Star” host Louise Roe. They will lead the conversation by sharing personal insights on style and makeup.

“Maybelline New York is not only continuously on the cutting edge of beauty’s emerging technologies and top trends, but it also retains a deep understanding of how the amplification of current and relevant topics fuel social media conversation,” stated Carolyn Holba, SVP of Maybelline. “With the launch of City, we can now broaden the scope of that conversation to include input from experts who share the brand’s spirit and energy while we deliver content in an approachable yet aspirational way. This is the essence of Maybelline New York.”
 

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Unilever’s Degree launches new unisex campaign

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever’s Degree deodorant has teamed up with basketball stars Carmelo Anthony and Kevin Durant, track and field world champion Lolo Jones and gold-medal-winning soccer player Alex Morgan for a new integrated unisex campaign that focuses on challenging yourself, following your passions, trying something new and living life to the fullest.

Starting in March, Anthony, Durant, Jones and Morgan will appear individually in a series of Degree television advertisements that showcase how they always DO:MORE.

"The Degree DO:MORE campaign hopes to inspire and empower people to push themselves further and to be the best at what they do," stated Gaston Vaneri, senior marketing director for Unilever North America. "We were thrilled to partner with elite athletes that are doing just that, challenging themselves to do more of what they love and provide a product like Degree with Motionsense, that keeps them protected and won’t let them down as they push boundaries.

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Red Carpet Manicure, Target ink new partnership

BY Antoinette Alexander

HAUPPAUGE, N.Y. — Red Carpet Manicure, a maker of an at-home LED gel manicure system, has announced a new partnership with Target.
 
Available in Target stores and online at Target.com are the LED gel manicure products, including the removal kit and LED professional light. Twenty on-trend shades will be available nationwide, including Star Power and White Hot perfect for spring and summer style, and Ooo La Liscious, which was worn by Rihanna at the 2013 Grammy Awards.
 


“We are so excited to introduce our products to Target shoppers across the country and look forward to continuously growing the brand’s reach,” stated RCM managing partner Barry Shields. “As the category leader, we continue to work toward providing our consumers with the latest in at-home nail trends and technology at affordable prices.”
 


“I love using Red Carpet Manicure shades on my clients throughout award season and big red carpet moments,” added celebrity manicurist Elle. “The collection of nail art products are so gorgeous and easy-to-use, and the professional LED light is fast, light and perfect for women on the go.”
 


RCM recently launched more than 64 new products, in 2013 alone, and has expanded the line beyond color options introducing hand and nail treatments. The five item collection includes nail remedy, nail recovery, cuticle balm, cuticle elixir and youth crème. As an extension of the growing creative DIY trend, the brand also introduced crystal gems, nail glitz designer nail glitters and nail appliqués along with the first-ever professional LED light with a USB port for added convenience. 



“After spending the past year introducing consumers to our at-home LED gel nail polish system, we were asked by consumers to expand our technologies to address nail care,” Shields stated. “As a brand, we truly listen to our consumers and constantly work to formulate the best nail science to care for our customers’ most valued accessories, their nails and hands.”

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