BEAUTY CARE

Maybelline to honor ten empowered women next month

BY Antoinette Alexander

NEW YORK Maybelline New York’s Empowerment Through Education program, conducted in conjunction with People, People en Espanol and Essence magazines, will honor 10 women in November who have made a difference in their communities by working to motivate, teach, mentor and elevate people’s lives through education.

The event will take place Nov. 1 at the New York City Public Library.

Maybelline New York’s Karen Fondu and spokespeople Erin Wasson, Tomiko Fraser, Danna Garcia and lifestyle expert to the stars, Phillip Bloch, will salute the winners whose stories and photos will be featured in their respective magazines.

The honorees are:

People Magazine:

  • Dr. Lois Frankel (Pasadena, Calif.) – Founder of Motivating Our Students Through Education, a mentoring organization that provides inner city girls with positive role models and guidance to a better future.
  • Valerie Hill-Jackson (Houston) – Founder of Barnabas Outreach Foundation, a foundation that emphasizes human potential.
  • Janine Lee (San Diego) – Founder of Capture the Dream, a non-profit organize for children with low-income homes.
  • Abigail Rosin (New York) – Owner of Groove With Me, a free dance studio and school program that allows inner city to find a safe haven and help build confidence.

People En Espanol Magazine:

  • Marcelina Fernandez: Dedicated counselor at the College Assistance Migrant Program, which assists migratory or seasonal farmworkers students (or children of such workers) enrolled in their first year of undergraduate studies.
  • Raquel Lee: Family advocate at the Greenfield Family Resource Center, which advocates and supports families in the community to improve the education, health, safety, social and emotional success of families by providing them access to needed resources.
  • Dora Maria Abreu (New York,): Volunteer for the program For Inspiration And Recognition Of Science and Technology, which inspires young people’s interest and participation in science and technology.

Essence Magazine:

  • Dr. Lynne Holden (New York): Co-founder of Mentoring in Medicine, which pairs minority health care professionals with students in urban areas, encouraging them to pursue professions within health care.
  • Darlene Willis (San Diego): Founder of College Bound San Diego, an organization that helps African-American students prepare for college through tutoring, community service, campus tours and seminars.
  • Sheila Joseph (New York): Founder of East New York Prep, a tuition-free school located in a poverty stricken area of Brooklyn, N.Y.

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What’s Hot: Cleaning up the natural way

BY DSN STAFF

Newcomer Pure & Natural is rolling out in February a cleansing bar and the packaging takes eco-conscious living to a new level in the mass market.

The bar is 98 percent natural, hypoallergenic, paraben-free and enriched with pure glycerin. The unique packaging, comprised of 100 percent post-consumer paper, is embedded with baby’s breath seeds that can be planted.

The cleansing bar is one of three products in the brand’s collection, which also includes a body wash and liquid hand soap that have 100 percent recyclable packaging.

According to the Natural and Organic Personal Care Products in the U.S. report from market research publisher Packaged Facts, the segment is expected to reach sales of nearly $10.2 billion by 2012.

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Consumers want to look good without spending

BY DSN STAFF

SCHAUMBURG, Ill. —Most Americans believe that the pressure to look good is escalating, but that doesn’t necessarily mean they are spending more dollars in the beauty aisle, according to the findings of a recent study.

Based on the findings of The Nielsen Co.’s global beauty survey, two-thirds of U.S. consumers agree that the pressure to look good is much greater now than ever before. However, only 23 percent of U.S. respondents said they spend more on beauty products and treatments.

The online survey polled nearly 26,500 consumers in 46 markets from Europe, Asia Pacific, the Americas and the Middle East.

“While culture differences abound, the pressure to look good is felt worldwide,” stated Shuchi Sethi, vice president of consumer products for Nielsen Customized Research. “That doesn’t necessarily mean that consumers are compelled to spend more on beauty products and treatments. It seems the older you get, the less you spend, as teens and consumers in their 20s spend more in this category.”

The research also found that when U.S. consumers do shop for beauty, most spend their money on hair care (81 percent), skin care (61 percent) and facial treatments (47 percent). In addition, 80 percent of U.S. respondents said they “very much” or “somewhat” agree that mass market health and beauty products are just as good as premium or expensive alternatives for hair care, skin care and cosmetics.

“While price and brand continue to be a major purchase decision factor, prior experience is also a key driver,” Sethi said. “Whether it’s a free product sample or the recommendation from a friend, prior experience plays a critical role in the health and beauty product category. More and more companies are realizing this, with sample giveaways and a greater focus on word of mouth marketing efforts.”

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