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Maxwell House Haggadah gets makeover in time for Passover

BY Allison Cerra

TARRYTOWN, N.Y. — The Maxwell House Haggadah is sprucing up its appearance.

The Haggadah is a sacred text used during the Seder, a sacred holiday meal celebrated by Jewish families during the Passover holiday. The coffee brand noted that the English and Hebrew texts no longer are on opposing columns of the same page, but now are on opposite pages, allowing for easier and clearer reading in both languages.

Passover is celebrating during the month of April.

"Consumers have been inviting Maxwell House to their Seder tables for nearly 80 years," said Becky McAninch, senior brand manager of Maxwell House coffee. "As a brand, it’s a relationship we cherish. It’s our hope this new Haggadah will become as much an integral part of the holiday as the previous editions have been."

The new Maxwell House Haggadah now is available at select supermarkets throughout the United States and, as always, is free with the purchase of any Maxwell House coffee product.

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Samuel Adams introduces variety pack of contest-winning beers

BY Allison Cerra

BOSTON — Beers that were highlighted in Samuel Adams’ annual homebrew contest last year now are available in a six-pack.

The company said that the 2011 Samuel Adams LongShot American Homebrew Contest – Category 23 Variety six-pack has hit store shelves. The variety pack includes two bottles each of Richard Roper’s Friar Hop Ale, Rodney Kibzey’s Blackened Hops and Caitlin DeClercq’s Honey B’s Lavender Wheat, which all were named winners in Samuel Adams LongShot American Homebrew Contest in 2010.

The 2011 Samuel Adams LongShot American Homebrew Contest – Category 23 Variety six-pack is available nationwide in select retail stores beginning in late March for a suggested retail price of $9.99.

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Sargento offers cheese lovers new flavor combinations

BY Allison Cerra

PLYMOUTH, Wis. — Sargento has introduced a new line of natural cheeses that combine two delicious flavors into one unique taste.

Sargento Natural Blends introduces three new flavor combinations, including cheddar-mozzarella, provolone-mozzarella and colby-pepper-jack. The cheddar-mozzarella and provolone-mozzarella cheese blends are available as cheese stick snacks and deli style slices, while colby-pepper-jack is available in the deli style slices variety.

Available at grocery stores nationwide, Sargento Natural Blends snacks have a suggested retail price of $4.39 for a 12-count package, and Sargento Natural Blends slices have a retail price of $3.59 for a 7.5-oz. package.

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