BEAUTY CARE

MaximumLash

BY Antoinette Alexander

MaximumLash is an eyelash conditioner that promises to enhance the appearance of your natural eyelashes without breaking the bank. Priced at about $49, MaximumLash is an ideal fit for the beauty maven who wants longer, fuller lashes but doesn’t want to spend the money on a pricey prescription treatment. MaximumLash is a water-based formula that is fortified with vitamins and peptides to strengthen and enrich lashes. MaximumLash is to be applied once a day on a clean face, much like liquid eyeliner. With one application daily, users will see fuller, thicker lashes within four to six weeks, according to the manufacturer. MaximumLash also can be used on eyebrows. For more information, visit Maximumlash.com.

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Stinky Boyz

BY Antoinette Alexander

Stinky Boyz from Pro Athletics showcased at NACDS Marketplace its line of all-natural personal hygiene products for boys and young men. What makes these products really cool and unique is that they are shaped like sports balls. Stinky Boyz hygiene products contain essential oils and black seed, which is a strong antioxidant to help cleanse the body of toxins. The collection includes deodorant and hair and body wash in the shape of sports balls. The hair and body wash includes a silicon wrist handle for easy grip and hanging. After the hair and body wash is gone, the handle can be used as a wristband. Products are priced at about $9.99. For more information, visit Stinky-boyz.com.

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Soho makeup brushes

BY Antoinette Alexander

The Soho brand, which is known for its soft-sided cosmetic bags and beauty cases, highlighted at NACDS Marketplace its new collection of ergonomically designed makeup brushes for the mass market.

For spring 2012, Soho will release the 18-piece collection of brushes that was developed in partnership with makeup artists and designers.

Featuring both natural and synthetic hair brush heads and a longer handle for better application control, the Soho Professional Collection range includes a powder, blush, angled blush, highlighter, foundation, angled blender, all-over shadow, blender, crease, tapered contour, concealer, smudge, small shader, eyeliner, angled eyeliner and retractable lip and brow brush, as well as a kabuki brush with stand. The brushes retail for between $7.99 and $19.99. For more information, visit Sohobeauty.com.

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