HEALTH

Maximum Strength Mucinex Fast-Max Liquids

BY Michael Johnsen

Reckitt Benckiser has launched a liquid formulation of its popular Mucinex brand to help fight coughs and colds in the coming season called Maximum Strength Mucinex Fast-Max Liquids. The four new formulations combine the mucus-busting power of Mucinex with maximum-strength medicines for multisymptom relief. Two of the formulations contain acetaminophen to relieve fever and pain, three contain dextromethorphan as a cough suppressant and three contain the antihistamine phenylephrine. Maximum Strength Mucinex Fast-Max Liquid products are indicated for ages 12 years and older. Suggested retail price not available. For more information, visit RBdev.mucinex.com/html/fastmax.

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Pur-Absorb

BY Michael Johnsen

Nelsons USA marks the second branded player that should be making a significant commitment against iron supplementation in the coming year — the other being Meda Pharmaceuticals. Nelson, however, is approaching the market with a “less is more” mantra. In women with low iron levels, Pur-Absorb has a clinically proven high absorption rate of more than 40%. (The average iron absorption rate from conventional supplements is 18%.) Because of the lower dosing, side effects associated with iron supplementation — constipation, stomach irritation and headaches — become significantly less likely. Suggested retail price is $9.95. For more information, visit Nelsonsnaturalworld.com/en-us/us/our-brands/pur-absorb.

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Hyland’s Baby Teething tablets

BY Michael Johnsen

Hyland’s will be bringing its Hyland’s Baby Teething tablets back to the market after a brief hiatus with a few changes to the product, one of which is a child-resistant cap. As part of the relaunch, the company is tapping into its enthusiastic mommy blogger fan base on Facebook. For example, Hyland’s recently put out a call to all Facebook friends for help on developing its advertising message when it does come back to market. The product is expected to retail for a suggested $8.99 when it returns to shelves. For more information, visit Hylands.com/products/teething.php.

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