Max Factor launches mineral-infused makeup, Lipfinity lip color
New York MAX Factor is gearing up for summer with the launch of mineral-infused liquid makeup and bronzer, as well as its new Lipfinity 3-D lip color. All of the products will be available in July.
The new MAX Factor ColorGenius Foundation with Minerals is a mineral-infused liquid foundation with light reflecting pigments. Models sported the new foundation on the runways of New YorkOs Fall/Winter 2008 Fashion Week with the help of Procter & Gamble’s global creative design director Pat McGrath. The foundation is available in 12 shades and has an average retail price of $9.99.
To give skin a sun-kissed glow, there’s the new MAX Factor ColorGenius Mineral Bronzer, which is a mineral-infused loose bronzing powder. It is available in two shades-Sunset and Sun Kissed-and has an average retail price of $8.49.
For lip color that lasts, there’s the new MAX Factor Lipfinity 3-D. The double-ended lip color and gloss duo offers long-wearing color. The long-wearing lowlight layer provides depth of color, while the highlighting gloss top coat adds moisturizing shimmer and shine. Lipfinity 3-D is available in 26 shade combinations and has an average retail price of $8.84.
Lierac Paris expands in the U.S. at Northeast CVS locations
NEW YORK European anti-aging skin care line Lierac Paris continues its expansion in the United States in Healthy Skincare Centers at CVS locations throughout the Northeast.
“We are excited about the opportunity to bring Lierac Paris to more CVS/pharmacy customers at our Healthy Skincare Centers in the Northeast,” stated Cheryl Mahoney, vice president of merchandising/beauty care for CVS. “CVS/pharmacy strives to enhance the beauty shopping experience for our customers and offering a high quality, high performance brand like Lierac Paris at 528 locations nationwide is just one example of how we are achieving this.”
Lierac Paris laboratories specializes in skin care products to prevent and restore the skin’s physiological balance (anti-aging, dry skin, sensitive skin) as well as treatments designed for the correction of major aesthetic disorders such as stretch marks, hyper-pigmentation and cellulite.
Retail prices range between $23 and $65.
Unilever launches OMG! campaign for Degree Girl antiperspirant
CHICAGO Unilever is promoting its new Degree Girl antiperspirant and deodorant with an OMG! campaign and teen sensation Ashley Tisdale, who is known for her starring role in Disney Channel’s “High School Musical.”
Through May 26, fans can visit DegreeGirl.com to catch up on Tisdale’s news through a weekly video blog. They can also share their own OMG! moments via video or post their stories to the online blog form to enter Degree Girl’s Ultimate OMG! contest.
A winner will be announced each week after girls submit their OMG! videos. Seven girls, along with two guests plus a guardian, will win a trip to Los Angeles for their OMG! moment with Tisdale.
Degree Girl is available in four scents—Tropical Power, Crazy Violet, Fun Spirit and Sweet Revolution. It has an average retail price of $2.42 and is available as of the beginning of April.