BEAUTY CARE

Max Factor gets new spokeswoman

BY DSN STAFF

LONDON — British singer Marina Diamondis of Marina and the Diamonds has been selected as the new face of Max Factor, according to published reports.

Diamondis will represent the beauty brand’s Max Colour Effect Range in the new Big Night Out campaign, according to reports.

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J.R. Watkins Naturals expands its reach

BY Antoinette Alexander

WINONA, Minn. — J.R. Watkins Naturals is expanding its presence in the Asian market by selling its personal care and home care products through retail chains in Hong Kong, Japan and Taiwan.

"There is a growing demand for heritage brands and natural products in Asia, particularly in Hong Kong, South Korea, Japan and Taiwan," stated J.R. Rigley, J.R. Watkins Naturals’ sales and marketing VP. "We are proud to bring more than 140 years of natural tradition to consumers in these countries."

J.R. Watkins Naturals has sold home care products in South Korean department stores and specialty shops since March 2009. Its success there and the identification of a distributor with the experience to help further develop the brand facilitated its expansion in Asia, the company stated. Support will include product placement, pricing and marketing initiatives.

"After studying the market for several years and carefully considering this expansion, J.R. Watkins Naturals is confident we have selected the right partner to ensure continued success for the brand abroad," Rigley added.

J.R. Watkins Naturals also is considering expansion to China, and possibly Australia.

In the United States, J.R. Watkins Naturals products are available through multiple distribution channels, including Target, Walgreens, Whole Foods, Walmart and QVC.

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EFSA panel OKs GSK’s ‘toothkind’ drink health claim

BY Antoinette Alexander

PARMA, Italy — The European Food Safety Authority has granted GlaxoSmithKline a positive opinion for a health claim related to its "toothkind" drinks, according to BeverageDaily.com, an online news service.

According to the report, the EFSA panel ruled that a cause-and-effect connection could be established between "toothkind" drinks and reduced demineralization, but only when they are consumed in place of high quantities of juice or sugary drinks.

According to the report, the panel suggested the following wording for a health claim: "Frequent consumption of typical juice drinks and sugar-containing, acidic, nonalcoholic beverages may contribute to tooth demineralization; consumption of ‘toothkind’ juice drinks in replacement of typical juice drinks and sugar-containing, nonalcoholic beverages may help to reduce tooth demineralization."

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