Matin Maulawizada uses newest Neutrogena products at Fashion Week
NEW YORK Neutrogena, which is a subsidiary of Johnson & Johnson, has announced that celebrity makeup artist, Matin Maulawizada, unveiled his first eco-inspired “look” using the latest Neutrogena cosmetics and skin care products at a recent New York Fashion Week event.
“Using Neutrogena Cosmetics, I designed a soft, smoky eye and nude lips, accented with a soft gloss that keeps them playful and feminine,” stated Maulawizada. “My inspiration for the ‘look’ is the eco-minded woman who still wants to be chic, much like the premise of the Be EcoChic campaign. After all, you can be fashionable and environmentally conscious.”
Be EcoChic is a star-studded event that kicked off New York Fashion Week earlier this month.
To create the “look,” Maulawizada used such new products as Neutrogena Cosmetics Nourishing Eye Liner, Nourishing Eye Quad and MoistureShine Lipstick, and the latest Neutrogena Skincare products such as Neutrogena Lift & Strengthen Intensive Facial Concentrate.
“The Neutrogena heritage of clean and gentle extends not only to the products we offer consumers but to our business practices as well, from solar panel systems to a reduction in packaging materials,” stated Pericles Stamatiades, company group chairman of beauty for J&J. “Our participation in Be EcoChic is an example of our commitment to encourage smart choices that not only help preserve the world we live in but also help others learn what they can do to be eco chic.”
Nestle introduces Glowelle ingestible beauty supplement
GLENDALE, Calif. Food and beverage company Nestle has introduced a new beauty drink that promises to help fight the signs of aging by nourishing the skin from within.
The new ingestible beauty supplement, dubbed Glowelle, is sold exclusively at Neiman Marcus and Bergdorf Goodman stores. It can also be found online at NeimanMarcus.com.
Glowelle is formulated with a blend of high antioxidant vitamins, phtyo-nutrients, botanical and fruit extracts. It is available in ready-to-drink glass bottles and 7- or 30-day powder pack kits.
“At Glowelle, we know that looking good is as important as feeling good. It’s really exciting to bring a new product to women that addresses both beauty and wellness holistically,” stated Kimberly Cooper, chief beauty officer of Glowelle. “Glowelle works naturally to give skin the nutrition it craves to help let women’s natural beauty show.”
P&G launches Crest weekly cleaning paste
CINCINNATI Procter & Gamble has announced the launch of its new Crest Weekly Clean Intensive Cleaning Paste, the brand’s first and only weekly cleaning paste that works to complement a regular brushing routine.
The formula features exclusive technology that combines Crest’s ActivClean Crystals and a blend of polishing silicas. When used as directed, Crest Weekly Clean Intensive Cleaning Paste promises to leave teeth feeling smooth and clean in-between dental visits, according to P&G.
The product will be available as of September for a suggested retail price of $3.99. It is available in Refreshing Mint flavor.
To support the launch, the company is kicking off in September a non-traditional media plan featuring an extensive VocalPoint Word of Mouth program, five-second TV tags and other Crest commercials, as well as FSCIs and in-store materials.