BEAUTY CARE

Mass market cosmetics pioneer Acker passes away at 78

BY Antoinette Alexander

New York Stanley Acker, a pioneer in the mass-market beauty industry andcreator of the Wet n’ Wild value cosmetics brand, died March 6. He was 78 years old.

Known for his marketing know-how, business acumen and entrepreneurial spirit, Acker, who had worked for Cosmetically Yours, started Pavion Ltd nearly 30 years ago and developed the Wet n’ Wild line of value cosmetics.

“My father saw a niche. he saw there was a market niche at 99 cents that a majority of the younger and middle class women, which really turned out to be the full range of women, would definitely go out and spent that type of money on a product and try it out,” said Acker’s son, Mark.

Acker was right. By 1984, the business had grown from a four-employee company run out of Acker’s home in New City, N.Y. to a thriving business relocated to Nyack,N.Y. with more than 600 employees, full national retail distribution and distribution to more than 100 countries. The company had five facilities that totaled 200,000 square feet and produced in excess of 100 million pieces on an annual basis.

“Wet n’ wild was a catcher. When it came to the marketing aspect, he had come up with so many unbelievable shades that, in the earlier stages of our business, our industry had never seen them,”Acker said, referring to the company’s creation of a black nail polish and black lipstick.

In the late 1980s or early 1990s, the company added to its portfolio the Black Radiance and Solo Para Ti brands for women of color.

In 1997, Acker sold Pavion to AM Cosmetics in a deal valued at more than $100 million. In 2003, Markwins acquired AM Cosmetics. After selling Pavion, Acker opened beauty company Cosmetics 2K.

“His marketing abilities were so outstanding that he was well known for being ahead of the industry. People knew him for knowing what the people wanted and we gave it to them,” Mark Acker said.

While industry members will undoubtedly remember Acker for his marketing expertise, his family will also remember him as a caring family man with a sense of humor, a love for fishing and a desire to travel.

Acker resided in Delray Beach, Fla., with his wife, Arlene, and summered in Nyack. He is survived by his wife; his brother, Robert; three children Karen, Mark and David and grandchildren.

Funeral services will be held on March 11 at 11 a.m. at Wanamaker & Carlough Funeral Home, 177 Route 59, Suffern, N.Y.

Contributions can be made to the Leukemia & Lymphoma Society.

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Sally Hansen, Carmindy partner on new makeup collection

BY Antoinette Alexander

NEW YORK Sally Hansen has teamed up with makeup artist Carmindy from TLC’s hit show “What Not to Wear” to launch a new makeup collection known as Sally Hansen Natural Beauty Inspired by Carmindy.

Sally Hansen, which is now part of the Coty Inc. portfolio, joined Carmindy in Manhattan on Thursday to unveil the natural beauty line to beauty editors.

Drawing on her personal experience of bringing out the true beauty in real women, Carmindy helped develop the collection that includes products for eyes, lips and face. The Sally Hansen Natural Beauty Inspired by Carmindy collection will debut in April.

The products are formulated with minerals, natural extracts and active botanicals like soy, bamboo, papaya and mango. The products are paraben-free.

Products in the line include Luminizing Face Primer, Fast Fix Concealer, Truly Translucent Loose Powder, Instant Definition Eye Shadow Palette, Sheerest Cream Blush, Sheerest Cream Bronze, Natural Shine Lip Gloss and Moisture Plump Lip Balm.

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Beauty.com partners with designer Jenni Kayne

BY Antoinette Alexander

BELLEVUE, Wash. Beauty.com, which is a subsidiary of drugstore.com, has tapped fashion designer Jenni Kayne to create a bag that doubles as a cosmetics case or clutch.

Customers receive the limited-edition designer bag, filled with 12 product samples from such brands as L’Occitane, Seikisho and Urban Decay, with a purchase of $75 or more on the Beauty.com Web site.

The online beauty destination first partnered with Kayne in 2007, providing gift bags for the guests at her collection’s presentation during New York City’s Fashion Week.

Subscribers to the Beauty.com Beauty Bulletin will receive an e-mail exclusive opportunity to make an advance purchase on March 11. The promotion will be available to the general public on the Beauty.com home page, while supplies last, beginning March 13.

During the spring, Kayne also appears in several Beauty.com site features, including makeup how-tos.

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