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Marvel gets Silly

BY DSN STAFF

TOLEDO, Ohio —Marvel superheroes are the latest licensed Silly Bandz to hit store shelves. BCP Imports, maker of the must-have accessory for the elementary school set, is shipping a 24-band Marvel Avengers pack to retailers just in time for back-to-school.

The new Marvel Silly Bandz collection includes Iron Man, Spiderman, Captain America, Incredible Hulk, Thor and Wolverine, and will retail for $4.95. Counter displays and pop-up boxes are available for merchandising.

The rubber bracelets have generated more than $100 million in annual sales, according to Silly Bandz founder Robert Croak. “The brand has been successful beyond my wildest dreams. We have been fortunate to align ourselves with the biggest licenses,” he said.

In the works are programs with United Stationery and Mead. BCP is planning a holiday Rudolf pack and soon will release a “Yo Gabba Gabba” pack as well.

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Jewel-Osco celebrates Hispanic Heritage Month with ‘Sabor de la Herencia Hispana’

BY Allison Cerra

ITASCA, Ill. A Midwest food and drug retailer is celebrating Hispanic Heritage Month with its third annual VIP reception to honor the culture and significant achievements of the Hispanic community.

Jewel-Osco is holding its signature event, “Sabor de la Herencia Hispana” (Taste of Hispanic Heritage), on Sept. 22, and is dedicated to recognizing the continuous efforts and outstanding contributions made by leaders from the civic, business and nonprofit sectors of the community. During the VIP reception, Jewel-Osco will honor three social service agencies for their efforts and their commitment to enriching the Hispanic communities they serve. This year, Jewel-Osco will award a total of $15,000 in grants to Association House, Namaste Charter School and The Resurrection Project.  The work of these organizations reflects Jewel-Osco’s pledge to support initiatives that mirror the company’s charitable giving strategy, which focuses on three areas: hunger relief, nutrition education and environmental stewardship, the retailer said.

The event also will highlight the unique flavors and richness of Latin cuisine, by showcasing exclusive dishes developed by culinary students from Chicago’s St. Augustine College.

“We are proud to observe Hispanic Heritage Month with an event that celebrates the culture and traditions of the Latino community,” said Jewel-Osco president, Keith Nielsen. “‘Sabor de la Herencia Hispana’ supports the culinary talent of Hispanic youth and recognizes the exceptional contributions of this community.”

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Safeway donates $25K, food and supplies to benefit San Bruno victims

BY Allison Cerra

PLEASANTON, Calif. Following a devastating gas explosion in San Bruno, Calif., the philanthropic arm of Safeway announced it will donate $25,000 to the American Red Cross to help those affected by the disaster.

Safeway also said it would provide food, supplies and grocery gift cards to families who were impacted. Roughly 80 Safeway stores in the surrounding counties are collecting donations at checkstands for the American Red Cross’ San Bruno relief effort.

Safeway operates 1,712 stores in the United States.

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