HEALTH

Marsh Supermarkets launches diabetes education program

BY Michael Johnsen

INDIANAPOLIS — Marsh Supermarkets on Tuesday recognized National Public Health Week with the introduction of a program to help people with diabetes better understand, manage and live with the disease — more than 9% of Indiana residents have been diagnosed with diabetes, the grocer noted.

“Marsh wants to be part of the solution in helping to reverse these diabetes trends in Indiana,” stated Joe Kelley, chairman, CEO and president of Marsh Supermarkets. “With our new Eat Right Live Right With Diabetes program, Marsh now offers a full suite of nutrition, wellness and pharmacy programs that address this growing public health problem — from our efforts to combat childhood obesity, to in-store and online nutrition resources, to our pharmacy program that offers free diabetes medicines.”

The Marsh Eat Right Live Right With Diabetes website offers customers:

  • Health content from leading experts. Each quarter, health and medical professionals from Mayo Clinic will provide information on topics of interest to people living with diabetes — from monitoring and testing, to medication and treatment options, to exercise and nutrition, to pregnancy and diabetes, to health complications associated with disease progression;
  • An interactive, video-based cookbook titled “Inspired" that  features diabetes-friendly recipes with nutritional values and dietary exchanges, colorful photos, chef’s tips and step-by-step video demos, which also can be viewed on shoppers’ smartphones. The cookbook will be updated quarterly with new recipes and video demos; and
  • Instructional videos. A Marsh pharmacist and registered dietitian regularly will offer guidance on ways that diabetes patients can manage their disease — from instruction on the proper use of over-the-counter medications to tips on how to read food labels.

Marsh’s registered dietitians also will host store tours and work with customers to develop shopping strategies and diabetes-friendly meal plans. For a list of scheduled store tours, go to Marsh.net/pharmacy/diabetes_care.

And with the launch of Eat Right Live Right With Diabetes, Marsh will extend its Diabetes Care pharmacy program through May 31, 2013. Forty Marsh and MainStreet Market pharmacies in Indiana will continue to offer more than half a dozen oral diabetes medicines, as well as lancets for testing blood sugar, at no cost to Marsh customers. A prescription for the medicines and lancets is required.

Since the program’s launch in November 2011, nearly 6,000 prescriptions for free diabetes medicines have been filled by Marsh pharmacists. The diabetes care program provides patients with a free diabetes monitoring kit and free training on how to use and read a diabetes meter.

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Bainbridge & Knight launch new probiotic

BY Michael Johnsen

NEW YORK — Bainbridge & Knight on Tuesday announced the introduction of Lichi Super Fruit Super Probiotic, formulated with three strains of probiotic bacteria — Bifidobacterium lactis B1-04, BioOptima Saccharomyces boulardii and Lactospore.

These multiple strains work together as part of a fastest-acting formula available, the company stated. Additionally, these patented probiotic strains are better protected from stomach acids, ensuring guaranteed delivery and maximum absorption.

A daily dose of Lichi Super Fruit Super Probiotic has been clinically proven to restore digestion, reclaim regularity, promote immunity and increase healthy bacteria levels in the digestive system. In comparison to other probiotic products, the Lichi Super Fruit Super Probiotic delivers 4 billion CFUs (colony forming units) of beneficial bacteria to the digestive tract in a single serving for most effective results.

Available at GNC, Walgreens and Rite Aid, Lichi Super Fruit Super Probiotic retails for a suggested $19.99.

 


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Lansinoh Momma bottle with NaturalWave peristaltic nipple makes its debut

BY Allison Cerra

ALEXANDRIA, Va. — Lansinoh is expanding its Momma bottle brand to aid mothers’ breast-feeding routines.

The new Momma bottle featuring the NaturalWave peristaltic nipple is designed to reduce potential nipple confusion in babies where the breast-feeding relationship already has been established, Lansinoh said. The bottle’s patented nipple, Lansinoh said, encourages the same process used by babies to remove milk from their mother (known as peristaltic movement) and helps babies seamlessly shift from the breast to the bottle and back by maintaining familiarity with natural breast-feeding patterns.

In addition to facilitating extended breast-feeding, the NaturalWave peristaltic nipple also:

  • Has a wide, rounded nipple base which encourages a wider latch-on, similar to how babies latch naturally, and therefore promotes oral, facial, and jaw development;

  • Is made of super-soft and flexible 100% silicone that is lined internally with specially designed grooves that are made to optimally compress and control milk flow;

  • Has a hassle-free design with minimal parts that saves mom time;

  • Is available in slow, medium, and fast flow to meet baby’s changing needs;

  • Features an AVS Air Ventilation System that reduces the intake of gas, a potential cause of colic or spit up; and

  • Is BPA-free.

"When milk flows too quickly or easily out of a common, artificial nipple, there’s a risk that breastfed babies will opt to use the ‘easier’ method, and might start to prefer the artificial nipple over mom," said Gina Ciagne, certified lactation counselor and senior director for professional relations at Lansinoh. "We want to ensure that breast-feeding continues as long as possible, even if mom and baby are apart. Our NaturalWave peristaltic nipple encourages the baby to draw the milk out using the same oral and tongue movements as when breast-feeding, controlling the flow with a series of sucks and pauses, making this an option specially designed for breast-feeding moms."

The Lansinoh Momma bottle featuring the NaturalWave peristaltic nipple is available at Walmart (in store and online), Target (in store and online), Drugstore.com and more.


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