Mars, Wrigley team with other candy makers on calorie reduction efforts
WASHINGTON — Mars Chocolate North America and Wrigley U.S. have announced a new commitment to creating health and well-being standards for consumers by working with the Partnership for a Healthier America and such other industry players as Nestle, Lindt, Ferrero to center the efforts on offering transparency and choice to consumers.
Among the efforts is a push to offer 100-calorie pack options for consumers, as well as the recent launch of M&M’s Caramel and Maltesers in packs with less than 200 calories. Additionally, Mars highlighted it and Wrigley’s efforts to eliminate marketing to children, eliminating “King Size” offerings and replacing them with portionable “sharing” options and delivering on making all of its single-serve products less than 250 calories per pack, among others.
“We began our relationship with Mars Food through Uncle Ben’s and Seeds of Change to increase healthier choices for families,” Partnership for a Healthier America president and CEO Larry Soler said. “Today’s announcement extends to Mars Chocolate and Wrigley to help reduce calories and increase transparency, which will help all Americans have more choices."
Mars and Wrigley have committed more than $200 million to ensuring its individually wrapped products are 200 calories or less by 2022 and work with industry partners to eliminate “king size” offerings and replace them with “sharing” options, as well as pushing for education on candy as a treat rather than an everyday snack or meal replacement.
“Over the past decade we have been laser-focused on continuously pushing ourselves and our peers to offer consumers more choice and transparency while keeping the same great tastes and experiences our fans love,” Mars Chocolate North America president Tracey Massey said. “By joining forces with PHA and other leading confectionery manufacturers to create even deeper commitments, we are taking an important step forward to transform the entire industry so we can evolve to meet and exceed the demands of today’s consumers.”
Besides the newly announced commitments, Mars Food, which makes Uncle Ben’s and Seeds of Change, said that its Health and Wellbeing Ambition effort — which is aimed at delivering one billion more healthy meals worldwide — is continuing through a six-year partnership with PHA, which will validate Mars Food’s progress toward its goal in the United States.
Mtn Dew introduces DEW-S-A
PURCHASE, N.Y. — As it gears up for summer, Mtn Dew is bringing together three of its most popular flavors for its latest launch, and teaming up with NASCAR’s Dale Earnhardt, Jr. to promote the drink. Mtn Dew’s DEW-S-A combines its Code Red, White Out and Voltage flavors to create a red-white-and-blue combination of flavors, inspired by fans.
“We're excited to celebrate America and bring a brand new, limited-edition flavor to Dew Nation with Mtn Dew DEW-S-A — the perfect fan-inspired flavor for the summer," Mountain Dew senior director of marketing Chauncey Hamlett said. "We can't think of a better way to celebrate Mtn Dew DEW-S-A than with our decade-long partner Dale Earnhardt Jr., who brings the perfect blend of professionalism, humor and fun to every project, this one especially."
As part of its partnership with Earnhardt, the company has launched a spoof of a late-night infomercial that allows consumers to purchase the product via the call-in number. Additionally, at the Kansas Speedway on May 13, Earnhardt’s car will feature a DEW-S-A paintout, and there will be a two-minute in-show feature and a 30-second TV ad.
"It's awesome that Mtn Dew listened to the fans who were already creating the red, white and blue DEW-S-A mix," Earnhardt said. "I had a blast filming the infomercial with the DEW team and hope my 'pitchman skills' will help fill coolers across the country with DEW-S-A this summer."
DEW-S-A is available through August at retailer nationwide in 20-oz. bottles and 12-packs of 12-oz. cans, with 100 calories per 12 oz., the company said.
Vintage Seltzer launches limited-edition summer flavors
TAMPA, Fla. — Vintage Seltzer is ready for summer. The brand on Friday announced the introduction of two limited-edition flavors, strawberry watermelon and raspberry lemonade, both set to roll out in the New York, New Jersey and Philadelphia markets on Memorial Day weekend.
"Our fans wanted to see something new and innovative from us, but with more intense flavor," Vintage brand manager Jen Driscoll said. "Vintage created the new flavors as the perfect, refreshing compliment to the warm summer months."
The new flavors will feature a changed label color and a blue tray color, Driscoll said. Vintage said that in testing the new flavors against other brands, consumers preferred strawberry watermelon and raspberry lemonade.
"We are extremely excited to introduce the new flavors that live up to the excellent quality and taste consumers have come to expect from Vintage."
Vintage noted that its seltzers are naturally flavored with no artificial flavors, sweeteners or sugar.