Mars unveils 2011 holiday lineup
HACKETTSTOWN, N.J. — As the holiday season comes to a close, Mars Chocolate North America already is unveiling its winter holiday offerings for 2011.
Mars said it is expanding its M&M’s and Dove brands with seasonal candies that capture the holiday spirit, including new gifting displays for retailers.
New products include such items as M&M’s stocking tin ornaments, which are filled with M&M’s milk chocolate candies, and Dove silky and smooth truffles, available in milk and dark chocolate.
Mars said its new products will be supported with holiday-themed television, print and online advertising, store displays and more.
Peeps unveils Easter offerings
BETHLEHEM, Pa. — Peeps are diving into chocolate for the Easter holiday.
New this Easter to the Peeps lineup are Peepsters and Peeps chocolate dipped chicks, providing Peeps fans their favorite marshmallow candies with a twist. Peepsters are bite-size, individually wrapped candies that are available in milk and dark chocolate, while Peeps chocolate dipped chicks give Peeps fans an updated taste on the classic candy by adding either a milk chocolate or dark chocolate covering at the bottom of each chick.
Just Born, the company behind Peeps candies, said it hopes that the new lineup will reach a new audience — chocolate lovers.
Peeps candies are available at retailers nationwide.
‘Krafting’ meals with new kiosks
NORTHFIELD, Ill. — A few years after launching its iFood assistant, a tool for on-the-go users that provides recipes and entertainment tips, Kraft is taking meal planning to the next level.
Teaming up with technology innovator Intel, new Kraft Meal Planning Solutions transforms traditional self-service kiosks into a platform where consumers can obtain recipes, shopping suggestions, promotional coupons and even product samples. The kiosks reportedly also will use facial recognition to determine a consumer’s gender and will suggest dinner meal options.
Kraft and Intel said the kiosks are integrated with the Kraft iFood Assistant application for smart phones. This, the companies said, makes it easy to add recipes, shopping lists, etc., to a mobile phone in real time via a 2D bar code scanner. For retailers looking for enhanced point-of-sale integration, it also can be tied into the retailer’s POS and loyalty card program, Kraft and Intel added.
The Kraft Meal Planning Solutions kiosks reportedly are being pilot-tested in retailers.