Mars Snackfood revamps Texas plant to use greener fuel
WACO, Texas Mars Snackfood yesterday announced a new plan to go green by incorporating methane gas from a local landfill into one of its plant’s energy supply. The gas will be piped to a boiler and help to fuel production operations at the plant.
During a public ceremony yesterday, the company released a public-private partnership plan between the plant and landfill to span about a decade. The methane gas recycling efforts should have great environmental benefits in the long-run, the company said. The methane could provide about 60 percent of the plant’s boiler fuel requirements for up to 25 years, according to Mars.
Todd Lachman, president of Mars Snackfood U.S., visited the plant, as well as government officials from all levels and Waco business community members.
This particular Mars plant produces Skittles, Snickers and Starburst candies.
Red Bull introduces larger can
SANTA MONICA, Calif. Red Bull will add a 16.9 oz. can to its regular product line, the company said yesterday. The addition of the larger can comes after initial market research into the popularity of a Limited Edition “Champions of Red Bull” can size.
The 16.9 oz. Red Bulls will be available at convenience, drug, grocery and mass retail store across the U.S. The suggested retail price will range between $2.99 and $3.49 per can, the same price as the test-marketed 16.9-ounce Champions of Red Bull cans.
Sugar-Free Red Bull also will hit the market in the 16.9 oz. can size soon.
Hershey adds movie incentive program to packaging
HERSHEY, Pa. Hershey Co. has launched a promotion for buyers to earn points towards free movie tickets when they purchase marked packages of Hershey’s candies.
Packages of Hershey’s candies, including chocolate kisses, chocolate nuggets, Reese’s peanut butter candies and other varieties will come with “Mega Movie Bonus” points printed on the packages.
When buyers have collected a certain amount of points, they can then redeem them by mail to receive certificates for free admission at select theaters. Packages are worth three to five points each; 15 points can be redeemed for one free movie certificate.
The campaign began March 1 and will run through March 15, 2009.