Mars signs with licensee to bring branded apparel to retailers
MOUNT ARLINGTON, N.J. — Mars Retail Group announced that it has signed Mad Engine as a new licensee to produce a range of apparel that will express the vividness of M&M’s and Skittles brands. The apparel will be available at a variety of price points and include long- and short-sleeve T-shirts, knit tops, outerwear, fleece and hoodies.
The new line could serve as a colorful focal point for retailers as they plan Back-to-College endcaps or holiday displays. Retailers may place orders in spring 2014 for distribution across the United States.
“Retailers are looking for strategic ways to gain shopper interest and increase sales, and we know that a display incorporating M&M’S brand candies and licensed merchandise will boost sales while adding excitement to the aisle,” said John Capizzi, general manager of licensing for Mars Retail Group. “We’re proud to offer retailers quality apparel from industry leader Mad Engine. Pairing their quality and ingenuity with the strength of Mars’ iconic brands, we’ll deliver strong results to retailers looking to offer a unique shopping experience.”
Mad Engine’s roster of brands includes Lucasfilm, Marvel and Disney. The company is based in San Diego County, Calif., and maintains inventory of more than 230 items to service the just-in-time deliveries for smaller store chains and boutique sales.
APhA Foundation, PrescribeWellness partner to improve diabetes management
ORLANDO, Fla. — At the American Pharmacists Association Convention on Thursday, PrescribeWellness announced a partnership with the APhA Foundation to provide community pharmacies new tools to help their diabetic patients improve their disease management and health.
The partnership combines PeakWellness, the patient engagement technology from PrescribeWellness, with the Patient Self-Management Credential from the APhA Foundation. The credential has most recently been validated with Project: Impact Diabetes, a national diabetes self-management program that brings interdisciplinary care including pharmacists to underserved communities that are highly affected by diabetes.
The PeakWellness technology solution is designed to allow for a patient-centered, decision-based approach that leads to more successful diabetes management outcomes. The program uses digital, group or one-on-one diabetes counseling leveraging the APhA Foundation’s PSMC, which increases the likelihood of positive behavioral action and engagement of patients receiving diabetes treatment.
“For over a decade, pharmacists participating in our research projects have demonstrated the value of the PSMC in customizing diabetes education to fit the needs of each patient,” said APhA Foundation executive director Mindy Smith. “We are thrilled to be working with PrescribeWellness to expand the use of the PSMC with their community pharmacy customer base so pharmacists have tools to help them more effectively help patients with diabetes manage their illness and improve health outcomes.”
“Pharmacists play a vital role in preventive care, and their participation is critical to improving healthcare outcomes and lowering overall healthcare costs,” added Al Babbington, PrescribeWellness CEO. “With the implementation of the Affordable Care Act, the American healthcare system is shifting. It’s imperative for community pharmacies to build patient relationships, focusing on adherence and chronic disease management, while using the right tools and technology.”
All free clear brand gets new addition
WILTON, Conn. — Sun Products Corp. announced the introduction of new all free clear fabric softener and dryer sheets, which will complement the company’s all free clear detergent.
“Only the No. 1-recommended detergent brand for sensitive skin can bring this kind of credibility to the fabric softener aisle,” said Elisa Gurevich, senior brand manager, all free clear. “This new sensitive skin laundry regimen allows families with sensitive skin to have clean, soft, and virtually static free laundry without the worry of skin irritation from fragrances and dyes.”
The new fabric softener and dryer sheets are available in the fabric softeners section of most major retailers. Other brands in the Sun Products Corp. portfolio include Snuggle, Wisk, Sun, Surf and Sunlight.