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Mars Chocolate sweetens final space shuttle launch with personalized M&M’S

BY Gail Hoffer

HACKETTSTOWN, N.J. — Mars Chocolate North America announced that it is commemorating the final mission of Space Shuttle Atlantis by providing the crew — as well as NASA personnel at both launch control at Kennedy Space Center in Cape Canaveral and mission control at Johnson Space Center in Houston — with personalized versions of its M&M’S brand candy. 

M&M’S have been a part of every space shuttle mission since Columbia first launched on April 12, 1981, Mars Chocolate North America reported. M&M’S are included in NASA’s space food system, as well as featured on the International Space Station menu. 

“We’ve been honored to fly on more than 130 missions with hundreds of American heroes over the last three decades,” said Debra Sandler, chief consumer officer for Mars Chocolate North America. “It’s bittersweet to see this program, which has inspired millions to reach for the stars, come to an end, but we wish the crew of Atlantis a safe and successful mission.” 

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Jelly Belly launches line of Snapple-flavored beans

BY Antoinette Alexander

FAIRFIELD, Calif. — Jelly Belly Candy Co. has teamed up with beverage brand Snapple to create a new line of Jelly Belly beans with Snapple Juice Drinks.

The candy maker began at the source with Snapple Juice Drink concentrates in five Snapple flavors: Fruit Punch, Mango Madness, Cranberry Raspberry, Pink Lemonade and Kiwi Strawberry. 

Jelly Belly Snapple Mix flavors are made from real fruit juice and purees. These jelly beans have no artificial coloring; the colors come from natural fruit and vegetables, the manufacturer stated. 

Jelly Belly Snapple Mix will hit the market online at JellyBelly.com in July and in 10-lb. bulk cases at candy stores. In August, the company plans to release a 3.1-oz. bag in 12-count cases. Also scheduled for fall is a 1.65-oz. Jelly Belly Snapple Bottle.

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Got PMS? Milk can help

BY Michael Johnsen

SACRAMENTO, Calif. — Are you a man living with PMS? That’s the question the California Milk Processor Board, the creator of the GOT MILK? campaign, is asking California men this summer.

In an advertising campaign titled ‘Everything I Do Is Wrong,’ the CMPB aims to use its signature GOT MILK? humor to highlight the strain placed on many relationships due to the monthly symptoms of premenstrual syndrome and how dairy milk can come to the rescue — studies show that the calcium in dairy milk can help reduce PMS symptoms by as much as 50%.

Whereas most PMS-related messaging is aimed at women, the campaign’s core question ("Are you a man living with PMS?") helps turn the tables.

"PMS and its symptoms are sensitive issues to discuss among couples," stated Steve James, executive director of the CMPB. "We hope that this campaign, through its message and humor, would empower both men and women to talk about this topic more openly and to take action by learning how to help relieve symptoms by drinking dairy milk." 

Produced by San Francisco-based advertising partner Goodby, Silverstein and Partners, "Everything I Do Is Wrong" consists of billboard ads in California featuring men clenching cartons of milk supported by funny quips like, "I’m sorry I listened to what you said and NOT what you meant," or "I apologize for not reading between the RIGHT lines." 

The ad campaign, which ends in August, also will be supported by radio ads on National Public Radio, banner ads and engagement tools on Facebook, Twitter and Pandora — all inviting consumers to check out the GOT MILK? brand microsite EverythingIDoIsWrong.org.

The microsite is an interactive PMS site that gives visitors a virtual pulse on PMS. It takes real data from users about what they think about the subject and recalculates the information to produce humorous videos and content that can be shared on users’ personal Facebook and Twitter pages. Navigation tools include a "Global PMS Level," an "Emergency Milk Locator" and a "Video Apology Enhancer," among others.

"The goal of the campaign is to engage consumers, while helping users learn about the many benefits of drinking dairy milk," commented Jeff Goodby, chairman of GSP. "Milk comes to the rescue, and in the case of this campaign, it could very well help strengthen relationships."

The campaign is something of a redux of a 2005 effort, "Milk to the Rescue," which also featured men buying lots of milk, desperate to get their wives into a better state of mind during that time of the month. 

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