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Mars Chocolate kicks off campaigns for Twix, Snickers

BY Allison Cerra

HACKETTSTOWN, N.J. — Mars Chocolate is putting emphasis on its Twix and Snickers candies with two respective campaigns.

Twix’s Pause Like You Mean It campaign will include the "Pick Your Pause" on-pack promotion, where consumers instantly can win more than 250,000, as well as the chance to win a $50,000 grand-prize sweepstakes called “The Perfect Pause.” The campaign also will be supported through digital promotion on music and gaming websites and social media outreach.

Meanwhile, Snickers is launching a cause-related campaign with Feeding America called Bar Hunger. Building on last year’s partnership, Snickers is looking to donate up to 3.5 million meals to the organization and will engage consumers by asking them to submit UPC codes to Snickers.com or via text message to 45495. The campaign will be supported with specially marked packaging, which will be on store shelves now through October.

For more information, visit Twix.com and Snickers.com.

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Kronos acquires Pita King bread manufacturer

BY Allison Cerra

GLENDALE HEIGHTS, Ill. — Kronos is expanding its bread products line with its acquisition of Pita King’s commercial baking assets.

The acquisition marks Kronos’ foray into flatbread production. The company, which currently markets such items as Mediterranean Chef gyro family meal kit and Kronos Fillo Classics, now will market Pita King’s authentic Middle Eastern pocket breads in a variety of sizes and formulations, including white and whole wheat.

"As one of the nation’s largest Mediterranean food companies, we are continually expanding our product line with innovative, great-tasting products that are responsive to the needs of our customers," Kronos CEO Mike Austin said. "We believe Pita King’s specialty breads will be very attractive to our chain, specialty, grocery and independent restaurant accounts."

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2 Chicks with Chocolate makes Midwest debut

BY Allison Cerra

NEW YORK — A chocolatier has brought its gourmet chocolates to the Midwest.

2 Chicks with Chocolate, which makes such chocolate products as toffee and bark bars, spicy tiles, popcorn and more, will present some of its products next week at the Chicago Sweets and Snacks Expo. The brand recently added its tempranillo ganache and meritage caramel confections to its wine collection line.

"We’re proud to have a 100% handmade product exemplifying superior gourmet chocolate, containing only the best and freshest high-quality natural ingredients at a great value," founder Elyissia Wassung said. "We take the time to find and refine flavors that will define our brand and leave the 2 Chicks name and flavor culminating on the tip of your tongue."

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