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Mars Chocolate asks consumers to help reunite M&Ms

BY Allison Cerra

HACKETTSTOWN, N.J. — Mars Chocolate North America announced that some of its M&Ms spokescandies are flying solo.

The company said that the candies, represented by Yellow, Red, Blue, Orange and Ms. Green, have gone their separate ways, but is hoping consumers will help reunite them through a new campaign/ contest, called "Reunite ‘M.’" Through Sept. 15, consumers have the chance to win prizes valued at more than $1.5 million, including $100,000 to one individual, by purchasing select packages of M&M’s brand chocolate candies and looking for all five characters under the wrapper.

More information about the contest can be found on M&M’s Facebook page.

"Our M&M’s spokescandy crew has literally been the face of our brand for many years, and we’re not taking the news of the separation lightly," Mars Chocolate North America chief consumer officer Debra Sandler. "We’ve initiated a full-fledged "Reunite ‘M’" campaign and we hope America will join forces to help us get them back together."

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Amstel Light emphasizes full ‘bier’ taste with new campaign

BY Allison Cerra

WHITE PLAINS, N.Y. — Amstel Light is focusing on its roots in a new advertising campaign.

The Bier Drinker’s Light features Amstel brewers as the image and "voice" of the campaign, conveying the idea that Amstel Light is the only light beer with full "bier" taste.

The campaign, which kicked off this week, is being extended through print, online and digital ads, as well as through Facebook.

"Being The Bier Drinker’s Light today is more relevant than ever," Amstel Light VP marketing Colin Westcott-Pitt. "With the craft and specialty beers booming, and so many new styles to explore, the number of adult consumers who take pride in being truly discerning ‘beer drinkers’ is greater every day. The Bier Drinker’s Light is a nod to those consumers, acknowledging their passion for great beer flavor and the art of brewing, and understanding that during a light beer occasion, they shouldn’t have to sacrifice any of that."

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Hershey names SVP, chief people officer

BY Allison Cerra

HERSHEY, Pa. — Kevin Walling has joined confectioner Hershey’s team as its SVP and chief people officer, effective June 1.

In his new role, Walling will serve as the chief architect for Hershey’s human resources, talent retention, development and recruitment, as well as total rewards strategies.

Walling, who joins Hershey from global technology and manufacturing company Kennametal, will report to Hershey president and CEO David West.

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