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Mars Chocolate announces decadent new treats

BY Ryan Chavis

HACKETTSTOWN, N.J. — Mars Chocolate has announced a slew of new products, which range from Mars Bites to Dove Whole Fruit Dipped in Dark Chocolate.

Mars Bites give consumers a taste of their favorite candy bars in bite-size pieces. Mars is adding Twix, Musketeers and Milky Way bites to the portfolio. The suggested retail price is $1.49 for a 2.83-oz. sharing size. A 6-oz. stand up pouch is available for a SRP of $2.99.

The company is also delivering new Dove Whole Fruit Dipped in Dark Chocolate, which is a combination of real fruit dipped in Dove dark chocolate. The item comes in three varieties: cranberry, cherry and blueberry. Consumers can choose from a 2.83-oz. sharing size for a SRP of $1.99 to $2.59 for cranberry and blueberry; and a 6-oz. small stand-up pouch in all three flavors for $3.59 to $4.79.   

Other decadent announcements include:

  • Milky Way French Vanilla and Caramel Bar, which is making a return after first being successfully introduced as a limited-edition item in February 2013. SRP $1.09; and
  • M&M’s Birthday Cake Chocolate Candies, a confection that combines milk chocolate and birthday cake flavor. The brand is leveraging the popularity of the cake flavor to help ensure robust sales, the company said. SRP is $1.09 for a single bag; $2.99 for a stand-up pouch.

Mars also announced the return of consumer favorites for Halloween 2014, which includes festive selections M&M’s White Chocolate Candy Corn, Milky Way Caramel Apple Minis and a Minis Mix Autum Miniatures variety bag.

 

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Miller Lite looks to Twitter for upcoming campaign

BY Ryan Chavis

CHICAGO — Beer brand Miller Lite will use festive photos from Twitter to generate content to be used in a television commercial this fall, according to a report from AdWeek.

While the brand’s "Show Us Your Miller Time" summer-themed campaign includes components from both Twitter and Facebook, it’s focusing more on Twitter to reach a specific demographic — guys ages 22 years to 27 years old.

Miller Lite is asking consumers to follow the brand on Twitter and to tweet a picture of themselves with either a product or logo with the hashtag #ItsMillerTime. Fans have until Aug. 14 to tweet photos; the commercial will debut on Aug. 15. The television spot is set to air through September on cable networks like Spike TV and Comedy Central.

Due to age issues, Twitter is fairly new arena when it comes to marketing, AdWeek noted

 

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Omnis Health launches the blood-glucose meter EmbraceEVO

BY Michael Johnsen

NASHVILLE, Tenn. — Omnis Health recently announced the launch of EmbraceEVO, a new blood-glucose meter.

“The EmbraceEVO meter and test strips are positioned to provide end-users with an affordable cash-pay option that, in many cases, would be less than a co-pay through Medicare or third-party commercial insurance," said Rob Burton, president of Omnis Health.

The EmbraceEVO Monitoring Kit is pre-packaged with meter, 50 test strips, lancets and a lancing device — everything a patient needs to begin testing. 

The EmbraceEVO meter has a compact design with a large display and easy-to-read menu icons. It automatically stores up to 300 test and control results with date and time, and allows for 7-, 14- and 30-day averaging so patients and their healthcare providers can track and control blood-glucose levels. 

 

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