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Marley Coffee to launch RealCup line in late 2012

BY Allison Cerra

LOS ANGELES — Marley Coffee is gearing up to make its first foray into the single-cup coffee category.

The company debuted Marley Coffee RealCup prototypes last week at the National Automatic Merchandising Association OneShow in Las Vegas. Marley Coffee said its RealCup product, which will be available at the end of the year, will be compatible with most models of the leading single-cup brewing system in North America and will available in four varieties: Get Up, Stand Up (light roast), One Love 100% Ethiopia Yirgacheffe (medium), Lively Up 5 Bean espresso (medium dark) and Talkin’ Blues 100% Jamaica Blue Mountain coffee (medium). Pricing and packaging have not been finalized.

"The introduction of Marley Coffee RealCup will extend our penetration in the growing single-serve coffee market and we believe open a door to tremendous opportunity for both retail and office coffee service sales," Marley Coffee CEO Brent Toevs said. "We’ve received a universally positive response from retailers and OCS distributors about Marley Coffee RealCup and are eager to bring them to market to provide coffee lovers with an exceptional new choice for their single-serve machines."

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Pepperidge Farm adds new graham cracker flavor to mix

BY Allison Cerra

NORWALK, Conn. — Pepperidge Farm has expanded its Goldfish brand portfolio with the introduction of a new sweet treat.

Goldfish Grahams cookies and cream joins the s’mores, vanilla cupcake and fudge brownie graham cracker varieties, the company said. The new flavor is available at major supermarkets, grocery stores and mass merchandisers nationwide for a suggested retail price of $2.39.

In addition to the new product launch, Pepperidge Farm said it is utilizing its Goldfish brand to launch a parenting-focused website called GoldfishSmiles.com, which is designed to provide parents with a collection of ideas and advice — including tips for mealtime, suggestions for getting active as a family, playful activities and ideas — the company said. Parents may also take part in the conversation by posting questions and comments, as well as sharing their own stories with the brand on Twitter and on Facebook. The site builds on the company’s Fishful Thinking initiative, which launched in 2009 to as a resource for parenting positive kids.

"We are so excited to share the news of the launch of GoldfishSmiles.com with all parents and fans of Goldfish," Pepperidge Farm VP crackers Stephen White said. "We broadened our Fishful Thinking initiative that focused on helping parents instill optimism, emotional awareness, goal setting, resilience and empowerment in their children to include new partnerships with our parent contributors. We are confident that we’ll be able to help spread more smiles to families everywhere."

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SpyRu to make market debut

BY Allison Cerra

CINCINNATI — SpyRu is set to launch this month its new line of high-protein, low-calorie beverages.

The SpyRu line, which the company calls "the uberwater," is 45 calories per 8-oz. serving and features 20 g of protein, as well as vitamins, minerals and antioxidants. Targeted towards health and fitness conscious adults and athletes, SpyRu comes in lemon-lime, orange and fruit punch flavors and is packaged in 16.9-oz. recyclable bottles. The brand’s formula naturally derives from spirulina, a blue-green fresh water algae composed of nearly 70% pure protein, the company said.

Marketing efforts initially will be focused on in the United States and Canada. For more information, visit Spyru.com.

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