BEAUTY CARE

Markwins reassures consumers regarding product quality

BY Antoinette Alexander

LOS ANGELES Amid the recent media focus regarding several products originating in China, Markwins International Corp., a manufacturer, and distributor of cosmetics and beauty products, aimed to put consumers’ minds at ease by reasserting the company’s commitment to quality.

Markwins International is the direct manufacturer of cosmetics produced in China. According to the company, it, unlike some of the products receiving recent negative attention, does not sub-contract its production.

“Markwins employs a thorough quality check and quality assurance system, based on certified production standards, that includes use and control of selected raw materials, assignment of qualified personnel and a USA/Europe-based quality-control and quality-assurance team, with on-site review of standards and testing,” the company stated.

Through non-affiliated third-party organizations, the company’s practices are audited and certified to meet the following international standards: Cosmetic Good Manufacturing Practices; International Organization for Standardization; and Occupational Health & Safety Standard.

In addition, Markwins noted that it sources all raw materials used in making its cosmetics exclusively from the United States, European and Japanese suppliers. The company regularly tests in-coming materials, as well as finished goods.

“This, coupled with vigilant control and review of components, and ongoing employee education programs, affirms Markwins’ commitment to ensure the safety and integrity of cosmetic products destined for the consumer,” the company stated.

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Playtex to offer manicure rebate as glove promotion

BY Antoinette Alexander

WESTPORT, Ct. Consumer products company Playtex is encouraging women to purchase and use Playtex gloves through its new “Free Manicure” promotion.

“Exposure to household chemicals and hot water makes your hands more susceptible to aging and ruins manicures. The help prevent this simply use Playtex Living gloves while doing household activities. Keep your age a secret, and get a free manicure from Playtex,” stated vice president of marketing Jean Fufidio.

To participate, users can visit <a title="www.playtexgloves.com” href=”http://www.playtexgloves.com/” />www.playtexgloves.com to download a $10 “Free Manicure” mail-in rebate certificate. Then consumers must purchase two pairs of Playtex Living gloves and keep the store receipt and the UPC bar codes on the boxes. After getting a manicure at the salon of their choice, consumers mail in the completed rebate form, along with the original store receipt for the Living gloves with the price circled, the two Living gloves UPC bar codes as proof of purchase and the salon receipt. Upon receipt, Playtex will rebate consumer up to $10. The offer is good through March 15, 2008.

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Study shows organic personal care market to pass $10 billion in the next five years

BY Antoinette Alexander

NEW YORK The natural and organic personal care market is expected to continue with solid growth, as consumers increasingly grow concerned with not only what they eat, but what they put on their skin, according to recent research.

According to the Natural and Organic Personal Care Products in the U.S. report from market research publisher Packaged Facts, the segment is expected to reach sales of nearly $10.2 billion by 2012.

Between 2002 and 2006, the segment grew more than $2 billion to $6.1 billion. Driving growth are sales from baby boomers who are trying to reduce wrinkles, save hair, maintain tooth and gum health, and use makeup with cosmeceutical benefits.

Packaged Facts stated that it expects thee factors to continue to drive growth between 2006 and 2012, along with public concern over environmental crises, the sustainability of resources, “fair trade” practices and consumer features of potentially cancer-causing chemicals.

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