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Market Track: Drug stores promoted candy more than any other category during Easter

BY Allison Cerra

NEW YORK — A new Market Track report highlighted what categories were most promoted by drug stores during this past Easter season.

According to the new report, drug stores shifted from promoting toys and games and boosted candy promotions. Market Track said "since candy is one of the central areas of focus around the event, drug stores [were] hoping to drive traffic with the additional promotional emphasis."

"In a year-over-year comparison, a definite shift in strategy can be seen among drug stores. Candy promotions start earlier, drop significantly the second week and then spike the week before Easter," Market Track said. "This could be in an effort to capture shoppers who get an early start, as well as those who wait until right before the holiday. Mass also has the highest level of promotions the week before Easter."

Market Track also noted that promotions on such items candy, food and decorations drove traffic and purchases both in the online and physical store. "As consumers continue to leverage multiple inputs into their purchase decisions, having a strategic and integrated cross channel plan is critical," Market Track noted.

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Talenti adds five new gelato flavors to portfolio

BY Allison Cerra

DALLAS — Talenti Gelato e Sorbetto are introducing five new flavors to its line of all-natural gelatos.

The lineup, which includes chocolate peanut butter cup, banana chocolate swirl, black raspberry chocolate chip, chocolate chip Stracciatella and simply strawberry, are made from scratch using fresh milk (free of growth hormones), extra fine pure cane sugar and only all-natural ingredients, the company said.

Consumers can find Talenti’s new gelato flavors at major retailers nationwide at a suggested retail price of $4.99 to $5.99.

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Latest Trop50 line combines fruit juice, tea

BY Allison Cerra

CHICAGO — Tropicana is expanding its Trop50 brand with a new line that combines fruit juice with tea.

Trop50 Juice with Tea are made with fruit juices and white and green teas to deliver a great-tasting and nutritious juice beverage. The line includes Trop50 Peach with White Tea, Trop50 Raspberry with Green Tea and Trop50 Pear Lychee with White Tea. Each 8-oz. glass touts 35 to 45 calories and provide a full day’s supply of vitamin C and good source of vitamin E. In addition to the new line, Trop50 also is expanding to include the new Trop50 Red Orange beverage.

"Trop50 is one of the most successful new product launches in the last five years. It’s clear that we’re easing the tension for consumers who love fruit juice but also are sugar and calorie conscious," Trop50 director of marketing Kate Keller said. "These leading-edge flavors give people even more ways to enjoy refreshing fruit juice goodness throughout the day."

In line with the Trop50 with Tea launch, the brand will extend the "Girlfriends" advertising campaign starring Jane Krakowski with new TV spots. The ads, created by Contagious Content, were directed by "Made of Honor" director Paul Weiland.

Available nationwide in May, the suggested retail price for 59-oz. bottles is $3.96. Peach with White Tea and Raspberry with Green Tea also are available in 12-oz. bottles for $1.69.

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