HEALTH

Mark Cieslinski named Help Remedies’ SVP sales

BY Michael Johnsen

NEW YORK — Help Remedies on Monday named 20-year industry veteran Mark Cieslinski SVP sales.

“We are excited to have Mark’s energy, enthusiasm and retail partnership experience as we expand on a national level,” stated Help Remedies CEO Richard Fine.

Cieslinski most recently was with Mentholatum, where he served as VP marketing and sales for that company’s U.S. arm for the past eight years. Prior to that, he worked with General Mills in business planning and sales. Cieslinski has an MBA from Canisius College and a bachelor of arts degree from State University of New York at Buffalo.

Founded in 2008 by Richard Fine and Nathan Frank, Help Remedies offers a selection of over-the-counter medicines that make self-care approachable and understandable. With sustainable packaging and a minimalist design, Help supplies pared down, single-ingredient drugs, without coatings and dyes. The company’s "simple solutions for simple problems" include healthcare products for headaches, body aches, allergies, sleep issues, cuts, blisters and more.

Currently available in Duane Reade, Pharmaca and some Target stores, Help Remedies will be expanding with major national retailers in the coming year.

Click here to visit Help Remedies’ website.

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PL Developments to sell, distribute store-brand generic Zegerid OTC

BY Michael Johnsen

WESTBURY, N.Y. — PL Developments on Monday announced that it has acquired the exclusive rights to sell and distribute store-brand over-the-counter versions of omeprazole sodium bicarbonate capsules, the generic version of Merck’s Zegerid OTC.

Par Pharmaceutical currently has approval for the prescription product and has filed for the OTC version. Upon FDA approval and upon favorable resolution of intellectual property litigation, PL Developments will begin marketing the new store-brand proton-pump inhibitor, the company stated.

Merck received approval for the Rx-to-OTC switch of this drug in late 2009 and launched it in March 2010. As a prescription, Zegerid had annual sales of approximately $218 million in 2009. Zegerid OTC is forecasted to reach sales of $100 million by 2012, according to data provided by IMS Health, PL Developments reported.

Store-brand sales within the gastrointestinal category grew 11.9%, outpacing national brand growth by 8.7%, PL Developments added, citing SymphonyIRI Group data for the 52 weeks ended in January.

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USDA features Purell product as BioPreferred

BY Michael Johnsen

AKRON, Ohio — The U.S. Department of Agriculture has chosen Purell green certified instant hand sanitizer foam as a featured product for the formal launch of its new BioPreferred label program.

USDA deputy secretary Kathleen Merrigan made the announcement Thursday at a biobased product meeting in Glenwillow, Ohio.

The USDA BioPreferred program promotes the purchase of biobased products that help reduce petroleum consumption and adverse environmental and health impacts. It awards labels to qualified products to increase consumer recognition and use, and designates preferred products for federal agencies making purchasing decisions. The new USDA product label indicates products have been independently certified to meet USDA BioPreferred program standards for biobased content.

Purell green certified instant hand sanitizer foam is produced by Gojo Industries and is made with 100% naturally renewable plant-derived ethanol in a readily biodegradable formula. Gojo is 1-of-the-11 companies approved to use the USDA’s new product label on certified biobased products.

"We are extremely pleased to be among the first products to attain the USDA’s BioPreferred label," stated Nicole Koharik, Gojo global sustainability senior marketing manager. "The distinction furthers our company’s sustainability efforts to promote hand hygiene for the well-being of people and the environment."

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