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Many Americans believe private-label products are high quality

BY Allison Cerra

CHICAGO — It seems that private-label brands are getting a sterling reputation among shoppers.

According to new research by Mintel, consumers have taken notice of private-label companies’ "better-for-you" products and attractive packaging, as 44% of grocery shoppers believed store-brand products are of better quality today than they were five years ago. What’s more, 39% of respondents said they would recommend purchasing a store-brand product.

More than two-thirds of shoppers surveyed (62%) also affirmed that they weren’t skimming on flavor or prestige by purchasing private-label products.

"Private-label brands are overcoming the stigma once associated with ‘generic’ products," said Fiona O’Donnell, senior analyst at Mintel. "Even though the recession has ended, and consumers may be in a better position financially to return to name brands, it’s likely that many will continue to buy store-brand staples that are of equal quality."

Mintel’s latest survey builds on several retailers’ emphasis on store-brand penetration in recent years, including such companies as CVS/pharmacy, Save-A-Lot and more. According to recent research by the Private Label Manufacturers of America, shoppers can save up to 30% on their grocery bills.

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Target gets in tune with weight-loss resolutions

BY DSN STAFF

ROGERS, Ark. — The beginning of a new year is weight-loss season, and to help those who made such a resolution track their progress, this Target store in Rogers, Ark., featured scales on an endcap.

The fact is, dieters who weigh themselves are more likely to succeed in both losing weight and maintaining that weight, according to a study published in the International Journal of Behavioral Nutrition and Physical Activity. Three-out-of-10 dieters participating in the research successfully lost weight — 20.3% of those who were successful weighed themselves daily, versus 11% who were not successful.

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CRN introduces ‘Roadmap for Retailers’ educational tool

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Wednesday released “Roadmap for Retailers: Safely Navigating What You Say About Dietary Supplements,” an educational tool to remind the supplement industry about its responsibilities with regard to the laws and regulations under which supplements are sold.

“As Americans ring in the New Year and look to incorporate dietary supplements into their reinvigorated health regimens, supplement manufacturers and retailers also need to make resolutions about keeping our industry healthy by abiding by the law,” stated Steve Mister, president and CEO at CRN. “The ‘Roadmap for Retailers’ is an important reminder that we owe it to our consumers to steer them in the right direction. We prepared this guidance document to assist our members and their customers, as well as other retailers who are selling dietary supplements. We have an obligation to consumers to follow the law.”

The “Roadmap for Retailers” is available for download on CRN’s website and bulk quantities of a tri-fold pamphlet can be purchased from CRN, the association announced. Sections include a brief explanation of the history of supplement laws, an overview of retailer’s responsibilities, a chart of “Do’s and Don’ts,” tips on educating consumers and warnings for retail clerks who offer personal testimonies. “Roadmap for Retailers” also includes a guide to understanding supplement labels and a glossary of terms to help everything make sense.

“There is a fine line that retailers walk between making claims that are helpful to their customers versus claims that run afoul of the law,” Mister said. “The ‘Roadmap’ was written to help retailers embrace the role they play in properly educating consumers about supplement products, and we hope that it will prove to be a valuable resource for the industry.”

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M.Juntti says:
Mar-29-2011 02:07 pm

Check out a breakdown of the CRN's Roadmap and tips for retailers to train staff on how to legally discuss supplements with customers. Visit NewHope360.com. http://newhope360.com/business/training-retailers-how-legally-talk-about-supplements

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