BEAUTY CARE

Manufacturers hit nail on head with lacquer launches

BY Antoinette Alexander

It’s no secret that the economic crunch helped to spur the sales of nail products in 2009—especially nail color—and that trend is expected to continue as women still are likely to forgo the pricey salon and embrace the do-it-yourself trend.

“The DIY trend helped drive 9% value growth in nail products in 2009. Budget-conscious women continued to give themselves at-home manicures instead of going to salons. As a result, after years of sales declines, nail products turned in a positive sales performance in 2008 and 2009. Within nail products, nail polish was the best performer with value sales growth of 11% in 2009,” stated research firm Euromonitor International in its most recent U.S. color cosmetics research report.

Looking ahead, Euromonitor expected the trend to continue, with nail products projected to experience a 2% constant value increase over the forecast period of 2010 to 2014.

Judging by the slew of new nail products coming to market, manufacturers are banking on the fact that beauty mavens are still hot on nail color. One such example is Nicole by OPI, which is looking to ring in the holiday season with new seasonal shades and special collections. Coming exclusively to Target is the new Nicole by OPI Shades to Crave Collection, which is comprised of 12 nail lacquers, ranging from glittering magenta to the darkest of blacks. Each shade has a suggested retail price of $6.99.

The company also is launching in November its new Tinsel Tips Collection at Harmon and H-E-B, as well as select Walgreens, Sears and Wegmans locations. This is a limited-edition collection featuring three mini nail lacquers with “jewel” nail decals. The gift set will have a SRP of $10 each. There also is the Holiday Magic limited-edition collection, featuring four different shades, coming to Ulta, Meijer, Harmon, H-E-B and Sears in November.

As previously reported, N.Y.C. New York Color, a Coty beauty brand, is ready for fall with its new limited edition Berry Blossom color collection that includes In A New York Minute quick-dry nail polish (SRP $1.99).

Also, POP Beauty, which is sold at Duane Reade’s Look Boutique locations and CVS’ Beauty360 stores, launched in mid-September several new products, including Nail Glams nail polish (SRP $10) in Punk’d (denim blue), Ultraviolet (purple) and De-Glaze (mattifier).

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BEAUTY CARE

Combe Inc. founder dies at 94

BY Antoinette Alexander

GREENWICH, Conn. Mary Elizabeth Deming Combe, who founded health and beauty care company Combe Inc. in 1949 with her husband, passed away at her home on Sept. 20. She was 94.

In 1938, Combe graduated from Ohio State University and married the late Ivan Combe. Eleven years later, they founded Combe Inc. and built it into one of the largest privately owned health and beauty care companies in the country. The team created such well-known brands as Clearasil, Just For Men hair color and Odor-Eaters.

An artist since her youth and a Fine Arts major, Combe expressed her passion for flowers in the paintings that she did throughout her life, and her love for art extended to helping others find the art in themselves. Her philanthropy helped support Vermont’s Manchester Music Festival and the Long Trail School Arts Program, as well as music and arts programs in Greenwich and New York.

In 2000, Combe and her husband funded Camp Combe, a YMCA camp for children in Westchester and Putnam Counties, N.Y. She also served on the Round Hill Community Church board and the Ohio Northern University board, and was past president of Kappa Alpha Theta Sorority of Westchester.

She is survived by her three children — Diana Bickford, Juliette Larson and Christopher Combe — six grandchildren and eight great grandchildren, and her friends and caregivers, Stephanie Davenport and Angelica Maldonado.

A memorial service will be held on Sept. 28 at 4 p.m. at Round Hill Community Church, 395 Round Hill Rd., Greenwich, Conn. Donations in Combe’s memory may be sent to Heart Care International, 139 East Putnam Ave., Greenwich, Conn. 06830. Heart Care International funds U.S. doctor-directed pediatric heart surgery in Central America.

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BEAUTY CARE

Neutrogena Cosmetics study: Women opt for natural look, flawless skin

BY Antoinette Alexander

LOS ANGELES A new national survey commissioned by Neutrogena Cosmetics suggested a trend toward a less "made up" look for American women. Women expected their cosmetics to deliver flawless skin and sun protection, above fashion-forward colors, according to the findings.

Executed by Harris Interactive, the survey explored the relationship American women have with their cosmetics. It was conducted online within the United States from Aug. 9 to 11, among 1,018 adult women ages 18 years and older.

 

Among the Neutrogena Cosmetics survey highlights:

  • When asked if they could only own one cosmetic product, more than half of young women (58%) said they wanted a product that delivers flawless skin tone;
  • More than two-thirds of women (68%) said they would be willing to give up something for a year to have flawless skin — even chocolate (51%);
  • Nearly half of women (46%) said they view using or wearing cosmetic products and makeup as an extension of their overall skin care routine; and
  • More than half of women (56%) said they rely on cosmetics with SPF to provide protection from harmful UV rays.

 

Although flawless skin tone was the leading response for all women (58%), more than half (51%) of older women — those ages 55 and older — reported the key benefit they wanted is to minimize the look of fine lines and wrinkles. However, regardless of age, these skin-related benefits were chosen ahead of more traditional cosmetic benefits, including elongate lashes (8%), make lips look full (3%) and cheekbone definition (2%).

"The survey confirmed the desires we hear from women to provide more advanced cosmetic solutions that improve their complexion and help achieve that flawless look. While color cosmetics add drama, we’re thrilled to see women embracing their own beauty and choosing products that work harder to help deliver a perfect complexion," stated Cara Robinson, group brand director for Neutrogena Cosmetics.

Even as women embrace the natural look, makeup application remains an integral part of many women’s morning routines. Nearly half (42%) said if they had to choose between makeup and breakfast when pressed for time before work, they would choose to apply makeup.

Women also recognized the dangers of UV rays and looked to their cosmetics to help prevent future skin damage. The majority of women (56%) said they wear cosmetic products and makeup with SPF protection, and older women are more likely to wear SPF cosmetic products and makeup year round (72% vs. 50%).

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