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Manitoba Harvest rebrands, repackages hemp seeds product

BY Allison Cerra

WINNIPEG, Manitoba — A hemp foods maker has rebranded its hemp seeds product with a refreshed look.

Manitoba Harvest said it has renamed its shelled hemped seeds product Hemp Hearts to reflect its heart-healthy attribute, as well as being a Omega-, protein- and fiber-rich product. To reflect its new name, Hemp Hearts also touts new packaging, the company said.

"Our shelled hemp seed is extremely popular, and we’re excited to reinvigorate the product with new, benefit-focused branding," Manitoba Harvest CEO and cofounder Mike Fata said. "There’s so much to love about Hemp Hearts — they’re nutritious, easy to incorporate into your diet and sustainably grown. With appealing new packaging, we believe we will introduce even more consumers to hemp foods."

Hemp Hearts, available in both natural and organic varieties, can be purchased at Whole Foods Markets, Sprouts and other health food stores in the United States and Canada.

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Nutraceuticals market expected to exceed $200 billion mark by 2016

BY Allison Cerra

LONDON — A new report by CompaniesAndMarkets.com projected the nutraceuticals market will reach $207 billion by 2016, thanks to an increased demand in functional food, beverages and supplements.

The 231-page "Nutraceuticals: Global Markets and Processing Technologies" report highlighted market trends, products, mergers and acquisitions/collaborations, innovation, opportunities/barriers to growth and other influencing factors. Companies profiled in the report include Bayer Healthcare, Coca-Cola, Cadbury, PepsiCo and more.

To access the report, click here.

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Mars VP throws pitch at Red Sox game for good cause

BY Allison Cerra

NEW YORK — On behalf of its Combos brand, which serves as a sponsor of the Boston Red Sox, Mars Chocolate North America executive Tim LeBel threw the ceremonial first pitch at the Red Sox game last week to benefit two charitable causes.

LeBel, who serves as the company’s VP sales in-store solutions and grocery/value, threw the first pitch at the Aug. 2 Red Sox game at Fenway Park, which garnered donations for the FACE Foundation and the Lawrence Boys Club. LeBel and Craig Hall, general manager for sustainable snacks at Mars, presented a $5,000 donation to Fred Lynn for the FACE Foundation and $2,500 for the Lawrence Boys Club.

“It was an honor to throw the ceremonial first pitch at legendary Fenway Park,” LeBel said. “But to be able to do so and support two very worthy charities at the same time is really special and I’m thrilled that Combos was able to use its team sponsorship for both of these great causes.”

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