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‘Man of Steel’ flies into stores with Twizzlers candy

BY Jason Owen

HERSHEY, Pa. — Twizzlers Candy, a Hershey Company brand, is teaming up with Warner Bros. for the expected summer blockbuster "Man of Steel" to release specially marked packages of Twizzlers and launch a fan contest on Facebook for the Ultimate Man of Steel Getaway.

Warner Bros. Pictures is launching a national campaign promoting "Man of Steel" and while supplies last, specially marked Twizzlers 16 oz. packages will feature the movie and details about the contest.

"We’re excited to offer fans the opportunity to discover their inner superheroes with a Man of Steel experience this summer," said Anna Lingeris , spokesperson for the Twizzlers brand. "Twizzlers candy is a great complement to ‘Man of Steel,’ and both will sweeten summer fun for fans both on- and offline."

Now through July 6, 2013, fans can visit www.Facebook.com/Twizzlers to create and star in a personalized Man of Steel-inspired video. In just five easy interactive steps, users can watch their epic transformation unfold in a custom video and also have the chance to win one of 10 weekly prizes as well as the grand prize – the Ultimate Man of Steel Getaway.

The custom video application ‘Create The Invincible You’ takes Facebook fans through a quick, two-minute transformation to create and share their one-of-a-kind superhero video. Participants will be entered for a chance to win weekly prizes, including a year’s supply of movie passes, t-shirts, Twizzlers candy and more. One grand prize winner will receive the Ultimate Man of Steel Getaway: an all-expenses paid trip for two to the country’s largest Metropolises—Los Angeles, New York and Chicago—and $3,000 in spending money.

"Man of Steel" flies into theaters June 14.


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Majority of Buffalo, N.Y., Rite Aid stores converted to Wellness format

BY Alaric DeArment

BUFFALO, N.Y. — New York state’s second-largest city has become the first market in which a majority of Rite Aid’s stores have been converted to the Wellness format, the retail pharmacy chain announced Wednesday.

Nearly 100 stores in Buffalo, N.Y., have been converted to the format. Rite Aid chairman, president and CEO John Standley, COO Ken Martindale and celebrity fitness expert Denise Austin appeared at an event at one of the stores, in the village of Williamsville, to celebrate the milestone and to launch a series of events at stores throughout the area that will take place during the summer.

"Our Buffalo ‘Road to Wellness’ began in 2009, when we selected it as one of four markets to pilot our Wellness+ customer loyalty program," Martindale said. "As the leading drug store chain in the greater Buffalo area, it’s only fitting that we’re here today celebrating another milestone in our company’s history. Over the past two years, we’ve invested millions of dollars as we’ve remodeled our Rite Aid pharmacies across the region to help Buffalonians as well."

Since the 2011 introduction of the format, Rite Aid has converted more than 800 stores. The most recent version of the format debuted at its store in Lemoyne, Pa., featuring a remodeled interior and expanded product selection. Photographs of the Lemoyne store can be seen here. The Williamsville store also has an updated design, having been completed in February this year.

Later this month, stores around Buffalo will sponsor free diabetes screenings, followed by skin cancer screenings next month and events focused on seniors’ wellness and heart health in July and August.

The Rite Aid Foundation, of which Martindale is president, will give grants to local charities focused on children’s health and well-being. Cradle Beach, which serves 1,100 disabled and disadvantaged children in the area, will receive $25,000 to expand school-based and summer programs to children in third through fifth grades at a local elementary school, while the Ronald McDonald House Charities of Western New York will receive $10,000 to provide short- and long-term housing to families with children receiving treatment at local hospitals.

 

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Specialty Pharmacy Certification Board to start offering certification exam in October

BY Alaric DeArment

TAMPA, Fla. — The outline of an exam that will be used to certify pharmacists working in the specialty channel has received approval from the Specialty Pharmacy Certification Board, the group said Tuesday.

The SPCB said it would start offering the Certified Specialty Pharmacist exam to eligible candidates starting in October. The exam consists of four domains: Domain I — Intake, which constitutes 25% of the exam; Domain II — Clinical Management, constituting 40%; Domain III — Fulfillment, constituting 25%; and Domain IV — Outcomes, constituting 10%.

"SPCB has completed the process to define and validate the specialty pharmacist’s role," SPCB interim executive director Gary Cohen said. "These standards of practice will help advance our industry and assure the protection of the public."

The group said it used a comprehensive process consistent with national standards and used by certification programs across industries to define current practice in terms of the tasks performed and skills needed by specialty pharmacists to perform tasks related to their profession. The blueprint of the exam used a national survey of hundreds of specialty pharmacists.


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