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Making sing-alongs memorable with American Greetings

BY DSN STAFF

CLEVELAND Consumers now can add their renditions of popular holiday songs to new cards from American Greetings.

The new cards allow users to press the record button and sing along with the music. Once completed, the song is saved inside the card for others to enjoy.

"We always focus on integrating new ideas in a way that enhances and reflects the sentiment or occasion being celebrated, and the new sing-along recordable cards are a perfect example of that," said Carol Miller, executive director of new product concepts at American Greetings. "At the holidays, we all want to give a great card that is extra-special and personal, and now shoppers can add a bit of themselves to their greeting in a way that is a lot of fun and definitely memorable."

 

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Elmer’s takes glue products to the ‘max’

BY Allison Cerra

COLUMBUS, Ohio Elmer’s is extending its hardware line with two new "max" versions of its glue products.

Elmer’s new Carpenter’s Wood Glue Max and Glue-All Max products enhance the strength and performance of two of Elmer’s most well-known brands, the company said.

Elmer’s products are available nationwide.

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Bendaroos help kids bend, stretch imagination

BY Allison Cerra

HAWTHORNE, N.Y. Budget-conscious parents looking to entertain their kids this holiday season can look no further than Allstar Products Group’s Bendaroos.

Bendaroos, the flexible, bending sticks that provide hours of fun, now are available in glow-in-the-dark and SpongeBob SquarePants packs. Available in a 500-piece pack for $19.99 and 300-piece pack for $14.99, Bendaroos are a great stocking stuffer for crafty kids. Other pack sizes available include 100- and 200-piece packs for $5.99 to $9.99.

"We understand families are still cautious when it comes to holiday spending, and we’re proud to offer a quality, creative play experience that engages children and doesn’t break the bank," said Anne Flynn, VP marketing for Allstar Products Group.

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