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Making it ‘mio’: Kraft to launch liquid water enhancers

BY Allison Cerra

NORTHFIELD, Ill. — As part of its focus to drive growth among product categories, Kraft Foods said that the company is gearing up to introduce new liquid water enhancers.

Kraft Foods North America president, Tony Vernon, said that the company’s MiO liquid water enhancers mark its largest beverage brand introduction in a decade. The idea is that with a few droplets, bland water can be transformed into a zero-calorie flavored beverage.

Kraft already has developed a Facebook page for the brand, which will launch nationwide March 7. MiO will be available in six fruity flavors, including berry pomegranate, fruit punch and more.

The company filed for a U.S. federal trademark for the brand name MiO ("mine" in Italian) last August. It received published-for-opposition status on Feb. 2.

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Flavor4 says:
Mar-01-2011 08:04 pm

Kraft has validated Flavor4...which was concieved in 2009. We brought it to market in fall of 2010. Thankfully Flavor4 is healthier than MiO and can be seen at www.flavor4.com

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Kashi expands cereal lineup with Golden Goodness

BY Allison Cerra

LA JOLLA, Calif. — Kashi announced the latest new cereal addition to its line of all natural foods.

Kashi Golden Goodness combines Kashi’s seven whole grain blend and sweet corn, which are baked into flakes and clusters that are sweetened with a touch of honey and molasses.

Kashi Golden Goodness cereal now is available in grocery stores nationwide for a suggested retail price of $3.99.

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CandyRific plans seasonal offerings for fall, winter

BY Allison Cerra

NEW YORK — CandyRific is making holiday celebrations better than ever with new M&M’s-branded novelty items.

This Halloween, expect to see frightfully fun M&M’s products, which include a Halloween candy fan (suggested retail price of $3.99), Halloween embossed tin (SRP $1.99), Halloween sticker/stamper (SRP $2.99), Halloween screamers with sound (SRP $3.99) and a light-up Halloween candy pop fan (SRP $3.99).

This winter, Candy-Rific also will introduce M&M’s Christmas-themed items, including:

  • Candy dome key chain (SRP $1.99);

  • Flashlight key chain (SRP $4.99);

  • Christmas embossed tin (SRP $1.99);

  • Christmas stick/stamper (SRP $2.99);

  • Christmas fan (SRP $3.99);

  • Christmas coin bank (SRP $2.99);

  • Christmas 9-in. dispenser (SRP $5.99); and

  • Christmas single-chute dispenser ($5.99).

CandyRific sells candy and novelty product combinations utilizing popular licensed brands. The company most recently introduced M&M’s products based on the hit film Star Wars.

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