Maker of Hawaiian Silky hair care targets Latinas with campaign featuring Nicole Suarez
CHICAGO — AFAM Concept, the makers of Hawaiian Silky, has named celebrity Nicole Suarez as the brand ambassador for its Hawaiian Silky Moroccan Argan Oil hair care line.
Suarez is a model, reality TV star and correspondent for Univision who placed third in 2011 for the popular model competition Nuestra Belleza Latina ("Our Latin Beauty"). Suarez was crowned Srta. Tolima in May of 2010, allowing her to compete for a chance at the Miss Universe pageant, in an event televised in 29 countries across the world.
Nicole will officially introduce herself as brand ambassador of the Hawaiian Silky Moroccan Argan Oil with a TV commercial done in Spanish and English, which will launch in second quarter, and print, transit and digital components will be added to the campaign.
Within the line, there are products like the Hydrating Sleek No Lye Conditioning Relaxer, shampoo, conditioner, Intense Repair Mask, Healing Oil Treatment, Shine Mist, Sleek Edge, Sheen Spray and the forthcoming Leave-In Moisturizer.
Hawaiian Silky is available in select beauty supply stores, including Sally’s Beauty Supply stores.
New Bed Head styling iron aims to create smooth, defined ribbon curls
NEW YORK — Bed Head has introduced its new Twisted 1/2-in. Ribbon Styling Iron for creating smooth and shiny ribbon curls.
The Twisted Ribbon styling iron features a flat barrel design with a kink-free mini clamp. The mini clamp grasps the ends of hair, and allows users to tightly wrap hair around the flat barrel, creating smooth and defined ribbon curls and volume.
This Twisted iron features "tourmaline ceramic technology" for shiny, frizz-free styles; multiple heat settings; and high heat and rapid recovery for quick and easy styling.
The Twisted 1/2-in. Tourmaline Ceramic Ribbon Styling Iron is priced at $19.99.
Alliance Boots to refocus contract manufacturing business on beauty, skin care product development
LONDON — Alliance Boots on Wednesday announced its contract manufacturing business BCM will invest heavier into core competency categories, such as beauty and skin care, as it discontinues third-party manufacturer development in unnamed "unprofitable" categories.
“By modernizing and improving the efficiency of our Nottingham factory, we strengthen its position for the future and make it more suited to support the increasing global footprint of our product brands," stated Alex Gourlay, chief executive of the health and beauty division at Alliance Boots. "It is an important step in our continued efforts to keep contract manufacturing in the U.K., despite the ongoing challenges that the industry faces.”
Along with the renewed focus on beauty brands, BCM will invest in new product technologies to help drive Boots product development. "This will better position the business to seize growth opportunities generated by the further internationalization of the group’s product brands, including within the U.S. market," Boot stated.