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Majority of consumers using smart device at shelf

BY Michael Johnsen

As many as 57% of consumers report using their smart device to make a purchasing decision at the shelf, according to a recent online survey of more than 600 AccentHealth viewers. Of those, 16% use their smart device for pharmacy-related items, including prescriptions and OTCs — making pharmacy products the second-largest category (behind electronics and appliances).

To see more Patient Views, click here.

Patient Views is a new, exclusive consumer insights feature that appears in every edition of DSN magazine, as well as the daily e-newsletter DSN A.M. If you could ask 5,500 patients anything at all, what would it be? Send your questions to [email protected].

 

Source: AccentHealth. To view the demographic breakdown of participants, click here.

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Walgreens improves app with new photo, health functionality

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens on Monday introduced several updates to its mobile app, most notably the ability to print from Instagram, as well as upload more than five pictures simultaneously for in-store prints. 

“We know that many people enjoy customizing their photos to reflect the uniqueness of each shot,” stated Jasbir Patel, senior director and general merchandise manager, photo and e-commerce, Walgreens. “Aligning our QuickPrints technology to Instagram helps our customers make those digital images come to life in print form.” 

In addition to the robust functionality available, the specific updates included access to a health reference encyclopedia and the ability for users to track their weight loss and BMI.

The updates apply to iPhones, iPads and Android devices.

On a related note, Walgreens was recently awarded an Appy for the Best Retail Mobile App during this year’s SXSW Interactive Conference, the retailer noted.

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Gain introduces Fireworks for boost of fresh laundry scent

BY Jason Owen

CINCINNATI — Gain, a Proctor & Gamble brand, has introduced a new product to store shelves designed to prolong the fresh laundry scent of clothes for up to 12 weeks in storage.

According to a recent P&G study of 106 participants, 87% of consumers prefer to put on clothes with a “just washed” scent when they get dressed. Now, by adding new Gain Original Fireworks In-Wash Scent Booster to laundry routines, they can get an extra boost of a fresh scent that can last on clothes in storage for three months.

"Our loyal fans are passionate about the scent of Gain and have told us time and time again that they simply want more of it,” says Hamilton Brown, North America brand manager for Gain. “They asked; we answered. New Original Fireworks gives them more of that scent experience they love and now it lasts even longer.”

Consumers can add the new In-Wash Scent Booster directly to the wash to give their laundry an extra boost of fresh scent. The product simply dissolves during the wash cycle and is safe to use in any washing machine, including high efficiency machines, at any temperature. It is safe for use on all colors, fabrics and loads.

Gain Original Fireworks In-Wash Scent Booster is now available at any retail store where Gain laundry products are sold nationwide. The suggested retail price is $6.99 for 9-oz. bottle, $8.99 for 13-oz. bottle and $11.99 for 19-oz. bottle.


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