Majority of Americans concerned about food prices, poll finds
NEW YORK A new poll conducted by the Financial Times and Harris Poll found that worry over rising food prices increasingly has become a concern among Americans.
This FT/Harris poll, conducted online by Harris Interactive, surveyed 1,002 U.S. adults ages 16 years to 64 years — in addition to adults in France, Italy, Germany, Great Britain and Spain, five of the largest European countries — between Sept. 15 and 21, and found that 58% of U.S. respondents are somewhat more concerned or much more concerned about the price of food. The survey also found that only a small minority in the United States (and Europe) believed higher demand from China, India and other emerging countries is the main culprit.
Overall, the poll found, respondents have become more concerned about the price of food since the global financial crisis.
According to a recent Financial Times article, worries about rising food prices have been driven by the soaring prices of wheat, barley and corn, following poor harvest in Russia, Ukraine, northern Europe and Canada because of adverse weather. The surge has accelerated, with corn prices up 13.5% and wheat up by more than 10%, after the U.S. government warned of “dramatically” lower supplies.
Quilted Northern kicks off new ad campaign
ATLANTA Quilted Northern has kicked off a new campaign that supports the launch of its newest toilet tissue.
The new integrated marketing campaign for Quilted Northern Soft & Strong will ask consumers to talk about ways to share their bathroom experience through television and print ads, as well as social media and in-store promotions.
"Given express permission by our consumers, we are changing the discussion about the toilet paper product category," said Patrick Davis, senior marketing director at Quilted Northern. "The new campaign will connect with our audience and drive the dialogue about the importance of clean. As consumers try our new Quilted Northern Soft & Strong, they can talk about its improved reliability and other desirable qualities. We’ll listen, which will help make our toilet tissue even better in the future."
Sargento’s reduced-sodium cheeses don’t sacrifice taste
PLYMOUTH, Wis. Sargento is cutting the salt in its cheeses.
With 25% less sodium than traditional natural cheeses, Sargento reduced-sodium varieties are full of flavor and feature the same great taste as Sargento’s traditional cheeses, the company said.
"Reducing sodium intake is a critical topic discussed by government agencies, health professionals and consumers alike," said Chris Groom, director of core marketing meal enhancers at Sargento. "When it comes to finding ways to lower sodium intake, Americans need easy, flavorful solutions. Sargento is continuing its heritage of innovation by being the first and only nation brand with reduced-sodium natural cheeses in the dairy case."
Sargento reduced-sodium natural cheeses are available in several varieties: mild cheddar shredded cheese, mozzarella shredded cheese, colby jack slices, provolone slices, colby jack snacks and string cheese snacks.
In related news, Sargento also has launched pepper jack slices and mild cheddar snacks, which now are available in stores.