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Major brand names marketing products to Hispanics

BY Allison Cerra

NEW YORK Major consumer product manufacturers are marketing their products at Hispanics through television.

Just last month, Coca-Cola launched “Destapa Tus Suenos” or “Unleash Your Dreams.” The campaign was the central message for “Destapa La Felicidad,” the Hispanic adaptation of “Open Happiness” – the new global integrated marketing campaign for Coca-Cola that was introduced in January.

Despite the fact that unemployment among Hispanics shot up in March to 11.4%, compared with 8.5% for the U.S. population as a whole, according to the Bureau of Labor Statistics, Hispanic consumers typically like to buy products and services from brands advertised on TV, and rely heavily on basic packaged goods. By combining the two, the product integration successfully reaches this niche.

Business Week cited a TNS Media Intelligence report which indicated that General Mills tripled its spending on commercials on Spanish-language TV to more than $35 million last year.

“We’ve gone aggressively into Hispanic marketing, because we’re getting double-digit sales gains,” said General Mills chief marketing officer Mark Addicks.

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US Farms launches new Web site, product

BY Allison Cerra

SAN DIEGO US Farms, a developer and distributor of horticultural and wellness-based products, announced Friday the launch of its new Web site, www.usfarmsaloeverajuice.com, which will operate as a division of the company.

The company will begin selling its newest product, US Farms Aloe Vera Juice. It retails for $14.95 per bottle or wholesales for $89.95 per case (12 bottles). US Farms Aloe Vera Juice can be ordered online with Visa, Master Card, Discover, or American Express.

US Farms Aloe Vera Juice is an exclusive proprietary formulation which includes: Aloe Vera Juice (Barbadensis Miller), White Grape, Cranberry, Concord Grape and Black Cherry juice concentrate which are potent anti-oxidants and phyto-nutrients.

Customers interested in sampling the new Aloe Vera Juice can visit the company’s Web site: www.usfarmsaloeverajuice.com/sample. The sample will be offered for a limited time in a 32-ounce bottle.

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Stop & Shop announces voluntary recall of Nature’s Promise, Brocco Brand products

BY Allison Cerra

QUINCY, Mass. Stop & Shop has announced a voluntary recall of Nature’s Promise and Brocco brand products because they have the potential to be contaminated with listeria monocytogenes.

Upon being notified of the recall by the supplier, Stop & Shop immediately removed from sale the following products:

  • Nature’s Promise Alfalfa Sprouts, 4 oz. UPC# 68826704741
  • Nature’s Promise Alfalfa Sprouts, 8 oz. UPC# 68826704102
  • Nature’s Promise Zesty Sprouts, 4 oz. UPC# 68826703903
  • Nature’s Promise Sprouts To Munch, 4 oz. UPC# 68826704100
  • Brocco Sprouts, 4 oz. UPC# 8 1509800025 8

To date, Stop & Shop has received no reports of illnesses associated with consumption of this product. Listeria monocytogenes is a bacteria that can cause such flu-like symptoms as high fever, severe headache, neck stiffness and nausea. Although healthy people rarely contract listeriosis, it can be very serious for those who are pregnant or those such people with weakened immune systems, as infants, the elderly and persons with HIV infection or undergoing chemotherapy. Infected pregnant women may experience only a mild, flu-like illness, but infections during pregnancy can lead to miscarriage or stillbirth.

Customers who have purchased the affected products should discard any unused portions or bring their purchase receipt to Stop & Shop for a full refund. Consumers may call Stop & Shop Customer Service at (800) 767-7772 Monday through Friday from 9 a.m. to 5 p.m. for more information. Customers can also visit the Stop & Shop Web site at www.stopandshop.com.

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