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Major brand names marketing products to Hispanics

BY Allison Cerra

NEW YORK Major consumer product manufacturers are marketing their products at Hispanics through television.

Just last month, Coca-Cola launched “Destapa Tus Suenos” or “Unleash Your Dreams.” The campaign was the central message for “Destapa La Felicidad,” the Hispanic adaptation of “Open Happiness” – the new global integrated marketing campaign for Coca-Cola that was introduced in January.

Despite the fact that unemployment among Hispanics shot up in March to 11.4%, compared with 8.5% for the U.S. population as a whole, according to the Bureau of Labor Statistics, Hispanic consumers typically like to buy products and services from brands advertised on TV, and rely heavily on basic packaged goods. By combining the two, the product integration successfully reaches this niche.

Business Week cited a TNS Media Intelligence report which indicated that General Mills tripled its spending on commercials on Spanish-language TV to more than $35 million last year.

“We’ve gone aggressively into Hispanic marketing, because we’re getting double-digit sales gains,” said General Mills chief marketing officer Mark Addicks.

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Stop & Shop announces voluntary recall of Nature’s Promise, Brocco Brand products

BY Allison Cerra

QUINCY, Mass. Stop & Shop has announced a voluntary recall of Nature’s Promise and Brocco brand products because they have the potential to be contaminated with listeria monocytogenes.

Upon being notified of the recall by the supplier, Stop & Shop immediately removed from sale the following products:

  • Nature’s Promise Alfalfa Sprouts, 4 oz. UPC# 68826704741
  • Nature’s Promise Alfalfa Sprouts, 8 oz. UPC# 68826704102
  • Nature’s Promise Zesty Sprouts, 4 oz. UPC# 68826703903
  • Nature’s Promise Sprouts To Munch, 4 oz. UPC# 68826704100
  • Brocco Sprouts, 4 oz. UPC# 8 1509800025 8

To date, Stop & Shop has received no reports of illnesses associated with consumption of this product. Listeria monocytogenes is a bacteria that can cause such flu-like symptoms as high fever, severe headache, neck stiffness and nausea. Although healthy people rarely contract listeriosis, it can be very serious for those who are pregnant or those such people with weakened immune systems, as infants, the elderly and persons with HIV infection or undergoing chemotherapy. Infected pregnant women may experience only a mild, flu-like illness, but infections during pregnancy can lead to miscarriage or stillbirth.

Customers who have purchased the affected products should discard any unused portions or bring their purchase receipt to Stop & Shop for a full refund. Consumers may call Stop & Shop Customer Service at (800) 767-7772 Monday through Friday from 9 a.m. to 5 p.m. for more information. Customers can also visit the Stop & Shop Web site at www.stopandshop.com.

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Domino introduces new Earth-friendly CarbonFree Pure Cane Sugar products

BY Allison Cerra

WEST PALM BEACH, Fla. Domino Sugar offers an exciting new CarbonFree-certified line of sugar products with a brand new look, available in select markets for eco-conscious consumers looking to reduce their climate impact.

Domino Sugar’s pure cane products were certified CarbonFree by Carbonfund.org.

The CarbonFree label indicates the production and delivery of Domino Sugar’s new specially marked green and yellow packages result in net zero carbon emissions.

“The launch of Domino CarbonFree Sugar cements our commitment to expanding our offerings of earth-friendly products,” said Brian O’Malley, president of Domino Foods, Inc. “We are proud to be the only company to provide carbon neutral sugar products due to our own business practices, specifically our eco-friendly farming and renewable energy production.”

The certification began with a life cycle assessment by the Edinburg Center for Carbon Management that determined each product’s entire carbon footprint. The analysis spanned from the primary inputs of planting and growing the sugar cane, through the harvesting, milling, processing and packaging, to the product’s final delivery to store shelves. The carbon footprint was then displaced by the company’s own production and supply of clean, renewable energy, which cuts greenhouse gas emissions.

The Domino CarbonFree Sugar line is grown, processed and packaged in South Florida. The sugar process is powered by the company’s own renewable energy facility, the largest of its kind in North America, which uses sugar cane fiber and recycled urban wood waste to produce clean energy. The facility also provides electricity for tens of thousands of homes in the area.

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