BEAUTY CARE

Majestic Drug Co. names national sales, marketing manager

BY Antoinette Alexander

SOUTH FALLSBURG, N.Y. — Majestic Drug, a manufacturer of niche oral care and personal care products, has promoted Nilda Oyola to national sales and marketing manager.

"Innovation, creativity and energy are at an all-time high at Majestic with the promotion of Nilda to national sales and marketing manager. Hired as a receptionist 23 years ago, it wasn’t very long before Nilda’s intelligence and commitment to Majestic Drug was recognized. She was promoted on numerous occasions attaining positions of greater and greater responsibility, including assistant to the president, office manager, head of accounts receivable/payable, head of international customer service and now, national sales and marketing manager," stated president Larry Fishman.

"At Majestic, we make it a point to recognize and support quality — whether it is in a valued employee like Nilda or in the products we sell," Fishman added. "We are pleased to have provided Nilda with the opportunity for success. We recognized her potential, acknowledged it and supported her in the decision to pursue a college degree while working full-time."

In May 2010, while attending SUNY Orange to earn her degree in business administration, Oyola was 1-of-76 students, selected from several thousand applicants nationwide, to participate in the National Community College Aerospace Scholars pilot program. This opportunity culminated in a three-day workshop held in Houston where Oyola toured NASA and met with astronauts.

"That trip was a highlight in my life. I left NASA completely energized and inspired. As I continue to work towards my MBA at SUNY New Paltz School of Business, I cannot wait to apply what I have learned to my new position at Majestic," Oyola stated.

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BEAUTY CARE

Zippity Doo’s arrives in Shoppers Drug Mart

BY Antoinette Alexander

MERRICK, N.Y. — Zippity Doo’s line of lice prevention hair care products for children has expanded into Canada and now is available at Shoppers Drug Mart.

Zippity Doo’s offerings include a shampoo, conditioner, styling gel, leave-in detangler, as well as a surface spray, that parents can use on their children’s hair and on items they frequently share, such as hats, towels and brushes.

The pediatrician-approved line features natural ingredients and is free of parabens and sodium laureth sulfate.

"Our expansion into Canada through Shoppers Drug Mart stores across the country is an important step in establishing Zippity Doo’s as the leader in lice prevention hair care products," stated Linda Surkis of Laurus Enterprises, the makers of Zippity Doo’s. "Lice know no geographical boundaries, and we know that parents in Canada need to feel confident their children will be free of head lice."

Zippity Doo’s also has greatly increased its distribution outlets in the United States over the past few months through such websites as CVS.com, Walgreens.com, Target.com, Amazon.com, Meijer.com and Soap.com, as well as a number of retail outlets, including Value Drugs, Dahl’s Foods, AKiN’s Natural Food Markets and Chamberlin’s Natural Foods.

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BEAUTY CARE

Whole Foods kicks off Be Good to Your Whole Body campaign

BY Antoinette Alexander

AUSTIN, Texas — Whole Foods Market is celebrating Earth Month by focusing on educating consumers on its organic body care guidelines, eco-friendly packaging efforts and the evaluated ingredients in premium body care products through its Be Good to Your Whole Body campaign.

"We’ve expanded organic standards to body care, we’re using greener and promoting greener packaging and we’re insisting on even safer ingredients in all body care products," stated Jeremiah McElwee, global Whole Body coordinator at Whole Foods Market. "By setting even higher standards and working closely with manufacturers, we’re always increasing the quality, availability and selection of eco-friendly products in the Whole Body department."

In-store lectures and podcasts provide information on Whole Foods’ environmentalism efforts within Whole Body. Topics include what to look for on labeling when selecting safer, more natural, eco-friendly alternatives, options for responsible packaging and how it reduces environmental impact, and Whole Foods Market’s organic body care guidelines.

Last June, the company introduced its organic body care guidelines to ensure that all cosmetics and personal care products labeled "organic" have at least 95% organic ingredients. Products labeled with made with any organic claims must meet specific USDA organic criteria, and anything listed as "organic" in the ingredient list must be certified to the USDA-standard.

Whole Foods Market’s packaging changes take into account that nearly one-third of all municipal solid waste in the United States is packaging. The company is selecting products that utilize post-consumer recycled plastics, and its 365 Everyday Value brand and Whole Foods brand are utilizing and transitioning to nearly 100% post-consumer recycled plastic bottles for body care and supplements.

Whole Foods Market’s quality standards team examines each personal care ingredient in products sold nationally in Whole Body. Currently, Premium Body Care lists more than 300 ingredients as unacceptable.

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