News

Magnum adds decadent addition to portfolio

BY Ryan Chavis

ENGLEWOOD CLIFFS, N.J. — Magnum, a premium ice cream brand, announced the debut of Magnum Infinity ice cream bars, which the company is billing as its most decadent treat yet.

"Since Magnum Ice Cream stepped on the U.S. scene in 2011, we’ve brought our chocolate expertise to ice cream lovers across the country through a variety of flavors and sizes," said Nick Soukas, director of ice cream at Unilever. "And, now we’re excited to deliver our most indulgent chocolate experience yet with the addition of our new Magnum Infinity ice cream bar."

The company also announced a new mini variety pack that includes mini versions of three Magnum flavors — classic, almond and white chocolate.

Magnum Infinity is available in two flavors, chocolate and a chocolate and raspberry combo. The bars are available in three-count multipacks at grocery stores for a suggested retail price of $3.99. The Magnum Mini variety pack is available for a SRP of $4.99 for a 6-count box.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Hammonds expands Brittle line

BY Ryan Chavis

DENVER — Hammond’s Candies announced that it’s adding seven new flavors to its Brittle Crisps line. Consumers will now be able to choose from Maple Walnut, Jalapeno and Lime, Sea Salt Caramel Drizzle, Cayenne and Cashew, Coconut and Spice and Dark Chocolate Drizzle and Cashew.

"These are flavors that help translate traditional, delicious candies for modern audiences," said Andrew Schuman, Hammond’s president and CEO. "With the extension of our brittle line, we’re giving people new reasons to reach for and enjoy the candies they grew up with."

The company introduced its line of gourmet brittles and other nut candies in 2013. The new flavors will join the existing line, which includes Toffee Crunch, Chocolate Dipped and Toffee Crunch Cashew varieties. Brittles are packaged in 9-oz. re-sealable bags with a suggested retail price from $3.99 to $4.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Online name-change service for brides gains distribution through Rite Aid

BY Michael Johnsen

WASHINGTON — MissNowMrs.com, an online name-change service created to simplify the name-change process for brides, on Tuesday announced a deal with Rite Aid making MissNowMrs.com gift cards available in nearly 4,600 Rite Aid locations nationwide. The MissNowMrs.com gift cards will sell for $29.95.

The MissNowMrs.com gift card provides brides the ability to use the site’s service to quickly help them fill out all the forms necessary to change their name. The website guides brides through a series of questions, uses their answers to auto-populate all of their state and U.S government name-change forms, as well as notification letters for all their creditors, and then supplies detailed filing instructions for each form/letter. "Time savings of up to 13 hours, outstanding customer service and ease of use has made MissNowMrs.com the leading name-change service for today’s busy brides," the company stated. "More than 200,000 women have made the switch from Miss to Mrs. using [the] service and many return to purchase MissNowMrs.com gift cards for friends and relatives." 

Brides and newlyweds can use MissNowMrs.com to change to their new surname, hyphenate with their husband’s name or take their maiden name as a middle name and change to their husband’s surname. MissNowMrs.com accommodates every legal name-change option based on marriage, so brides can decide which name-change option works best for them.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?